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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Civil Society. Nonprofit Quarterly. Friendship and the banker’s paradox: Other pathways to the evolution of adaptations for altruism. Proceedings of the British Academy, 88 , 119-144.