Communication Donor Motivation Retention 
NonProfit Leadership Alliance
NOVEMBER 1, 2022
The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.
Ann Green
JULY 30, 2024
Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs.
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Nonprofit Marketing Guide
OCTOBER 19, 2018
Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. Donor research wizard Adrian Sargeant shares the latest research and findings from the world of donor retention and how you can apply it to your fundraising program.
The Charity CFO
FEBRUARY 19, 2025
A clear, compelling mission that donors can easily understand is fundamental to successful fundraising efforts. Erin stresses that this clarity should permeate all aspects of the organization, from internal communications to external marketing materials.
iMarketSmart
APRIL 30, 2025
Should you treat your mass market, mid-level, and major donors all the same? A study called A Better Way asked nonprofit leaders and staff a number of questions about fundraising, leadership, and communication. 51% felt they should ask for money less often from mid-level donors. Donors give because they want to help.
Nonprofit Megaphone
APRIL 17, 2023
By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. They also feel valued and part of your organization’s community. This is where understanding the psychology of giving comes into play.
The Agitator
FEBRUARY 6, 2013
Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Failing to communicate this point does not, however, diminish its reality.
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