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I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. The Four NPMG Engagement Mindsets: Helpers Motivated by care, community, and collective well-being.
Partners who dont feel connected and valued are less likely to renew or deepen their commitment. It ensures regular, direct, and meaningful communication with your partners, keeping them informed, engaged, and invested in your success. Strong Communicator & Organizer. Thats a problem. Nurturing prospective partners.
For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI. Creating complacency among staff (e.g.,
I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
Therefore, in this time of easy communications, you want to ensure quality and valuemarketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed.
Whether this is a simple Google Doc or an automated path in your LMS, your checklist should cover basic activities and tasks such as: Learn about the nonprofits mission, values, programs, and leadership. Review workplace policies, including communication and paid time off (PTO). Attend a virtual or in-person tour of the facility.
I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?
Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. Here’s some quick advice on how to communicate about Planned Giving across a number of channels. Tony Martignetti.
The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.
If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.
Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. July 30: How to Take Charge, Streamline, and Simplify How Your Communications Work Gets Done with Kivi Leroux Miller. [60-Minute
Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page.
Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Trust is essential in nonprofit marketing.
I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?
Nonprofit organizations depend on email as a key communication tool for engaging supporters, sharing impact stories, and driving donations. Instead, nonprofits must focus on how to make their emails stand out and provide clear value to the recipient. Many nonprofits integrate SMS marketing software into their outreach strategies.
Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.
Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.
Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Well cover: Why is investing in email marketing for nonprofits worth it?
Many communicators overvalue the importance of press releases. Get the news out in your newsletters, internal channels, and online communications. Same goes for daily papers and TV stations in mid-size to large markets. Look at it as one tool that can be the catalyst for many promising communications opportunities.
As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.
Basic details: Tracks contact information and other general personal data (full and preferred name, pronouns, birthday, preferred communication method, etc.). She also collaborates with other team members in various areas like sales, marketing, and product development.
Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.
Re-emphasizing the human element builds trust, fosters deeper relationships, and sets organizations apart in a crowded landscape , whether at the register, in partner communications, or through thought-provoking leadership content. Incorporate personalized updates, live conversations, and tailored messaging to make partners feel valued.
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?
Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. It says a lot about your leadership and values. Marketing Your Cause 1. And guess what?
As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?
Offered training for board and staff based on shared organizational values. Looked around who wasn’t at the table or represented in our communications and hired “experts”. Presented a board with a reparations line item for communities that might have been harmed by our “well-meaning” intentions. Awkwardly be “that person.”
According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? So, how can nonprofits keep using video marketing to their advantage?
And chances areit wont be aligned with your values, vision, or audience. ~ Its the way you: Live your values Show up for your audience Communicate your purpose Empower your people Create consistent energy across every touchpoint Its not a mission statement on a wall. Thats not marketing fluff. You start creating meaning.
Clarifying and Communicating Impact With 57% of people trusting nonprofits and 78% of people saying they must trust an organization before supporting them, trust continues to be the cornerstone of successful, transformational relationships between nonprofits and their donors. Continue to your page in 15 seconds or skip this ad.
Whaddya say we wind down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Marlene Oliveira talks about optimizing nonprofit communications for an organization with no communications staff. New Orleans, LA. This week seems like it has lasted three.
I know what you are ready for – the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. But first, take a few minutes to help us with the 2022 Nonprofit Communications Trends Report by filling out the 2022 survey. The Nonprofit Communications Director Mentoring Program.
Use real-world impact to demonstrate the value of monthly donations. Automating communications to retain recurring donors. To get started, identify companies with values that align with your mission and pitch mutually beneficial opportunities for them to support your cause. Emphasizing the impact of small, regular contributions.
Prioritize Transparent Communication Open and honest communication fosters trust, especially during challenges. Strengthen Internal Accountability Your teamstaff and volunteers alikeshould reflect the values and mission of your organization. This openness reassures donors that their contributions are making a difference.
It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Their values Millennials and Gen Z’ers often have strong values and adhere to them. They also show a preference for non-traditional banking and online spending processes.
Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?
You cant bring top value to your donor survey unless youre specific about what value you want to receive and deliver. Donor surveys are an opportunity for a value-for-value exchange. This is, after all, at the heart of all successful fundraising and marketing. But thats the wrong place to begin. ” question.
Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Upcoming Live Training: Here are just a few of the live webinars and workshops coming up: Communications Planning That Works Master Class (takes place tomorrow!). SALE ENDS TONIGHT!
By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.
As of April 2024, 58% of 501(c)(3) organizations have incorporated AI into their digital communications, and 68% use it to analyze constituent data. No matter your communications’ purpose, use generative AI to supplement human content creation, not replace it.
The Nonprofit Guide to Smart Digital Marketing If you’re a nonprofit leader feeling overwhelmed by digital marketingor unsure if your website is even helping you anymorethis episode of A Modern Nonprofit Podcast is for you. Instead of being your main communication hub, your site is now your digital validator.
Personalize Communication Segment your donor database based on donors’ interests, preferences, and past interactions with your organization. Personalized communication can make donors feel valued and more connected to your cause. Consistent and timely communication can help build stronger relationships with your donors.
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