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Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Nonprofit Marketing Guide

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

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Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Nonprofit Marketing Guide

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

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The Ultimate Guide to Defining Your Nonprofit Target Audience

Nonprofit Marketing Guide

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. The Four NPMG Engagement Mindsets: Helpers Motivated by care, community, and collective well-being.

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Newsletter: Partnership Newsletters: Your Questions Answered ; How to do Cause Marketing with Furniture Stores; Preparing for De Tocqueville’s Last Stand​ ⚔️

Selfish Giving

Partners who dont feel connected and valued are less likely to renew or deepen their commitment. It ensures regular, direct, and meaningful communication with your partners, keeping them informed, engaged, and invested in your success. Strong Communicator & Organizer. Thats a problem. Nurturing prospective partners.

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Concerns About AI from Nonprofit Communications and Marketing Professionals

Nonprofit Marketing Guide

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI. Creating complacency among staff (e.g.,

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New Marketing Essentials Course — And How Marketing is More Than Fundraising!

Nonprofit Marketing Guide

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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What Nonprofit Donors Want To See in Your Marketing and Social Media

NonProfit PRO

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed.

Marketing 331