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Donor Acquisition: What is It? And How Do You Optimize It?

Fundraising Report Card

Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame. Monitoring donor acquisition can … Continue reading "Donor Acquisition: What is It? Monitoring donor acquisition can … Continue reading "Donor Acquisition: What is It?

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[ASK AN EXPERT] When Should You Hire A Development Consultant?

Bloomerang

Can you help? — Wearing Too Many Hats Dear Wearing Too Many Hats, To receive your money’s worth from a consultant, you need to know what success will really look like. In that event, you want to make the case to your boss for the best answer to your problem. Because you don’t learn anything you don’t already know.

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5 Lessons from 5,000 Fundraising Experiments

NextAfter

Wondering what on earth an instant donation is? You can learn more in this guide to online donor acquisition. But reducing the number of options on the gift array created fewer decisions for the donor to consider, reducing the friction involved in the process and making it easier for donors to give.

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A Look Inside Testing & Optimization at charity: water

NextAfter

For context, here are the two test versions: Megan Toscano, Director of Performance Marketing at charity: water, connected with me to provide more context to the test and further share her experience not only in testing & optimization for online fundraising, but her perspective having worked in the for-profit sector for much of her career prior.

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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. This means that fewer people are donating to charities, but those who do are giving larger amounts. M = Mail to proven donors. But remember: You get what you pay for.

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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

Your donors fuel your organization’s work, so it’s crucial to maintain a healthy, thriving base of supporters. A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . Great question!

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7 Ways to Make Fundraising More Effective

The Volunteer Hub

How do you reach new donors? How do you engage existing ones? If you want to increase the impact of your organizations fundraising campaigns, it is key to ask the right question, at the right time, in the right way. 45% of donors are enrolled in a monthly giving program.