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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

MARCH 20, 2022

In one experiment, people could donate to help educate six children in Africa.[14] Journal of Economic Behavior & Organization, 38(1), 43-57. [6] Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7] Organizational Behavior and Human Decision Processes, 97(2), 106-116. 2015.05.011.

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