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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In one experiment, people could donate to help educate six children in Africa.[14] Motivation for giving to NCAA Division II athletics. Value computations in ventral medial prefrontal cortex during charitable decision making incorporate input from regions involved in social cognition. It’s too complicated. doi:10.1016/j.pubrev.2015.05.011.