Remove Donor Motivation Remove Environmental Remove Organizational Behavior Remove Philanthropy
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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. One experiment asked about donating for an environmental problem. Story starts with character.