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How to build deeper connections with your donors using surveys

iMarketSmart

This means connecting with the donor’s Values People, or Life story. Let’s look at some examples for an environmental charity. Values identity questions: Examples Here is an example of questions asking about donors’ values. 5] Writing about this increased donations to an environmental charity by 45%.[6] Others didn’t.

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. One experiment asked about donating for an environmental problem. Story starts with character.