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How to build deeper connections with your donors using surveys

iMarketSmart

This means connecting with the donor’s Values People, or Life story. Let’s look at some examples for an environmental charity. Values identity questions: Examples Here is an example of questions asking about donors’ values. 5] Writing about this increased donations to an environmental charity by 45%.[6] Others didn’t.

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

One experiment asked about donating for an environmental problem. In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. This referenced when participants received identifying character details, i.e., the child’s name and picture. It works if the image is empathetic.