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How to build deeper connections with your donors using surveys

iMarketSmart

This means connecting with the donor’s Values People, or Life story. Let’s look at some examples for an environmental charity. Values identity questions: Examples Here is an example of questions asking about donors’ values. 5] Writing about this increased donations to an environmental charity by 45%.[6] Others didn’t.

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Supporter Survey Questions for Nonprofits

Kivi's Nonprofit Communications Blog

In the same survey, to learn more about donor motivations, we listed a series of statements like, “I support FMS financially because I know a missioner and want to support that person’s mission” and “I support FMS financially because the Franciscan way of life is very important to me personally.”

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

One experiment asked about donating for an environmental problem. It works if the image generates social emotion. It works if the image is empathetic. Make it empathetic. Only the empathetic one outweighs the many. For one group the problem was described as, “fertility loss due to pollution threatens reptiles on the Mexican coast”.[18].