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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Fundraising isn’t advancing the donor’s hero story. But there’s a problem.

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Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

iMarketSmart

Next they’ll include philanthropic indicators which include volunteer experience, the amounts of their prior donations to organizations like yours as well as to others, board involvement, and foundation trustee positions. It cannot understand the role another person played in the journey of a supporter to become a donor to your nonprofit.

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How to Learn the Advanced Fundraising Skills Needed for Long Term Success as a Major Gift Officer

iMarketSmart

Major gifts fundraising is a job that requires an advanced set of skills. The fastest and more reliable way to build this advanced major gifts fundraising skillset is to take our groundbreaking eCourse – Donor Story: Epic Fundraising. Donor Story: Epic Fundraising will help you achieve all that.

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How To Find Your Most Generous Donors

Bloomerang

Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. For example, it wouldn’t be efficient to try to reach a big fundraising goal by asking everyone to give a small amount.

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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

Instead, make sure you’re segmenting your donor base when planning how to communicate with them. This is a foundational outreach concept that brings immense benefits across all aspects of your operations when done effectively. . It’s a critical element in streamlining and strengthening your fundraising plan.

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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Kivi's Nonprofit Communications Blog

I shared this last week, but wanted to include it again since it’s all about #GivingTuesday – Beth Kanter gives us a Recap: Twitter #GivingTuesdayMyths Chat Hosted by Salesforce Foundation. Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know.

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Donor Identity Questions – Teasing Out Values, Beliefs, and Motivations

iMarketSmart

The biggest gifts, the most transformational gifts – these happen when a donor can see and feel how giving will advance their personal hero story. Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity. Why do you support them?

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