Why fundraisers feel stuck in the middle between Administrators and Donors
iMarketSmart
OCTOBER 3, 2022
The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Fundraising isn’t advancing the donor’s hero story. But there’s a problem.
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