Candid

OCTOBER 1, 2024

As nonprofit fundraisers navigate the ever-evolving world of philanthropy, keeping up with donor trends is crucial. Here’s a look at select key findings fundraisers should consider when planning their strategies. Here’s a look at select key findings fundraisers should consider when planning their strategies.

Fundraising

Nonprofit Marketing Guide

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone. What’s the alternative?

Public and Social Policy

Nonprofit Tech for Good

AUGUST 14, 2022

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. In summary, the researchers found that donors give for different reasons.

Psychology

iMarketSmart

OCTOBER 1, 2022

The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. Are these still the faces of philanthropy? The Seven Faces of Philanthropy.

Philanthropy

Bloomerang

MAY 4, 2023

Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Customer Service.

Public and Nonprofit Management

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. A post I consider ‘must’ reading for any fundraiser using or contemplating the use of premiums.

Retention

iMarketSmart

OCTOBER 4, 2024

How many organizations take the time to listen to current and potential donors to discover who or what about their organization or their communication speaks most compellingly to them without realizing there are significant variations in each donor and prospect community? Jim Langley is the president of Langley Innovations.

Donor Motivation

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising

Get Fully Funded

JANUARY 7, 2022

Volunteer programs often require fundraising campaigns to stay in operation. Depending on your organization’s activities, you may need fundraising to help fund your: Volunteer training opportunities. Start a merchandise fundraising campaign. Let’s take a closer look at each fundraising idea! Marketing materials.

Fundraising

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Social proof is a formidable force in philanthropy.

Psychology

Fundraising Coach

JANUARY 21, 2009

The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. I’m a purist and would love to believe that donors give altruistically. But even I check donor lists to see where my name lines up with people I know.

Sociology

Fundraising Coach

MARCH 21, 2023

Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. The story is that the fundraising staff and program staff just can’t see eye-to-eye. This article was originally published on her blog.

Ethics

iMarketSmart

APRIL 29, 2022

Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Related Resources: Webinar: 4-Step Process for “Reimagining Fundraising Operations”. LIKE THIS BLOG POST?

Psychology

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention

iMarketSmart

JANUARY 10, 2024

It cannot understand the role another person played in the journey of a supporter to become a donor to your nonprofit. These are the foundations of donor motivation. Plus, when it comes to major donors, usually the sample sizes of quantitative data are too small to draw valid statistical conclusions. What About ChatGPT?

Participation and motivation

The Agitator

MAY 23, 2018

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. And are you doing it for them?

Marketing

Nonprofit Megaphone

DECEMBER 4, 2021

Post written by OneCause , who is committed to helping cause-driven organizations amplify their message and raise more funds with easy-to-use fundraising solutions. They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes.

Participation and motivation

iMarketSmart

JANUARY 25, 2023

The biggest gifts, the most transformational gifts – these happen when a donor can see and feel how giving will advance their personal hero story. Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity.

Values

iMarketSmart

JULY 20, 2016

Recommendations: >> Fundraiser: Your job is hope. >> Jim Thorpe won two gold medals wearing those shoes. So the next time you think you got handed a raw deal, think again, power through it, improvise and never give up. Your success is up to you! Special Offer: LIKE THIS BLOG POST?

Fundraising

iMarketSmart

APRIL 3, 2017

Your job as a facilitator (fundraiser) is to recognize that each supporter’s reason for giving is as unique as his or her fingerprints. Learning about their stories will help you understand why they care and what might motivate them to give. That would do the trick for sure! So other charities took their place. Don’t let it end.

Technology

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis.

Donor Motivation

iMarketSmart

OCTOBER 3, 2022

The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Fundraising isn’t advancing the donor’s hero story. But there’s a problem.

Fundraising

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Fundraising story character.

Organizational Behavior

iMarketSmart

JUNE 19, 2023

The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I

Altruism and Helping

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Or donors don’t want to meet. Or there are too many donors to meet. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] The donor can take ownership.

Psychology