Thinking About Donors as Customers
Bloomerang
MAY 4, 2023
Honestly, this apartment would be a perfect fit for you—it’s a great area, a lovely building, and close to public transport.” “But Donor cultivation is other- centered too; we even have a name for the best way to practice it–donor-centered. Isn’t that often true for fundraisers too? And maybe that’s not so bad.
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