Nonprofit Tech for Good

AUGUST 14, 2022

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. Why is the Psychology of Giving Important? On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time.

Psychology 115

Psychology Donor Motivation Philanthropy Nonprofits 115

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. Real world fundraising Adding extreme circumstances to donations that protect others in peril works in the lab. It shows up in real world fundraising. But torturing your donors is not the point. Something’s missing.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.

Psychology 52

Psychology Retention Values Non-Profits 52

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound. This is the #1 driver of fundraiser turnover. I hope it helps you!

Philanthropy 52

Philanthropy Psychology Culture Donor Motivation 52

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Isn’t that often true for fundraisers too? Sargeant maintains that “ Donors are fundraising’s customers. And maybe that’s not so bad.

Public and Nonprofit Management 90

Public and Nonprofit Management Public Policy Psychology Philanthropy 90

iMarketSmart

APRIL 29, 2022

Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Related Resources: Webinar: 4-Step Process for “Reimagining Fundraising Operations”. LIKE THIS BLOG POST?

Psychology 52

Psychology Donor Motivation Culture Philanthropy 52

iMarketSmart

JUNE 19, 2023

The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52