Donor Motivation, Fundraising and Retention

4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green

JULY 30, 2024

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Charitable giving saw a 2.1%

Ethics

Ethics Donor Motivation Environmental Communication

Mastering Donor Engagement: Strategies for Nonprofit Fundraising Success

The Charity CFO

FEBRUARY 19, 2025

The Power of Mission Clarity in Nonprofit Fundraising In this enlightening episode of A Modern Nonprofit Podcast, host Tosha Anderson engages in a thought-provoking conversation with Erin Straza, CEO and Chief Donor Engagement Strategist for nonprofits at ErinStraza.com.

Fundraising

Fundraising Fundraising Retention Donor Motivation

Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Nonprofit Marketing Guide

OCTOBER 19, 2018

Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. October 25: How To Build Donor Loyalty: Lessons From Testing and Research. Registration is $99 or Free with an All-Access Pass. Learn More and Register. November 6: Your Design Is Full of C.R.A.P.:

Communication

Communication Donor Motivation Retention Nonprofits

Webinars

A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Interactive Webinar: Recurring Giving Events That Keep on Giving

MORE WEBINARS

Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

NOVEMBER 1, 2022

Segmentation allows you to separate audiences within your donor base in order to communicate with them in more targeted, specific ways that will best motivate them to take action. For instance, if you want to increase donor retention with an outreach campaign, you wouldn’t want to target donor prospects.

Communication

Communication Activism Donor Motivation Values

Should Nonprofits Ask for Money Less Often?

iMarketSmart

APRIL 30, 2025

The thing is the question itself is a bit too simplistic, because it lumps all donors together. Should you treat your mass market, mid-level, and major donors all the same? A study called A Better Way asked nonprofit leaders and staff a number of questions about fundraising, leadership, and communication.

Retention

Retention Collaborations Nonprofits Values

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention

Retention Donor Motivation Values Nonprofits

Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising

Fundraising Fundraising Retention Technology

The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.

Psychology

Psychology Retention Values Non-Profits

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention

Retention Activism Fundraising Fundraising

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention

Retention Activism Fundraising Fundraising

Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. We’ll explore: How does donor stewardship impact donor retention?

Participation and motivation

Participation and motivation Retention Public and Nonprofit Management Communication

The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Celebrating contributions: How recognition fuels donor retention Recognition matters. And that’s how you not only meet your fundraising goals but exceed them.

Psychology

Psychology Participation and motivation Retention Technology

Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

MARCH 5, 2018

When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors. Are donor service personnel properly trained, recognized and compensated within the organization?

Participation and motivation

Participation and motivation Retention Donor Motivation Leadership

Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising

Fundraising Fundraising Retention Technology

Make It About Me

The Agitator

OCTOBER 24, 2017

Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Perhaps the most vexing question for fundraisers is: Why do some people, who by all reckoning (in terms of known interest, capacity, awareness) should give, still not give?

Donor Motivation

Donor Motivation Communication Fundraising Fundraising

Monthly Giving Part 4: Stewarding Monthly Donors

The Agitator

MAY 9, 2018

If you care about retention…if you care about sustainability.significant net income and, eventually, massive bequest income, it’s time to invest some of yourself in mastering at least the basics. Part 1 of this series summarizes the reasons you should give serious attention to this “sleeping giant’ of fundraising programs.

Donor Motivation

Donor Motivation Retention Food Values

Nonprofit Leadership Zone

4 Tips for Uncovering Your Donors’ Giving Motivations

Mastering Donor Engagement: Strategies for Nonprofit Fundraising Success

Webinars

Trending Sources

Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Webinars

Segmenting Donors for Communication: How Research Can Help

Should Nonprofits Ask for Money Less Often?

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

Tracking Performance: 6 Fundraising Data Points You Need

The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Donor Stewardship: Expert Tips to Build Strong Relationships

The Psychology Behind Giving: Motivating Members to Become Donors

Donor-Centric or Faux Donor-Centric? Check the Plumbing.

Tracking Performance: 6 Fundraising Data Points You Need

Make It About Me

Monthly Giving Part 4: Stewarding Monthly Donors

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