Nonprofit Marketing Guide

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone. Ask questions and listen.

Public and Social Policy 227

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 227

Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. They also feel valued and part of your organization’s community.

Psychology 52

Psychology Retention Values Non-Profits 52

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100

Retention Donor Motivation Values Nonprofits 100

iMarketSmart

APRIL 30, 2025

The thing is the question itself is a bit too simplistic, because it lumps all donors together. Should you treat your mass market, mid-level, and major donors all the same? A study called A Better Way asked nonprofit leaders and staff a number of questions about fundraising, leadership, and communication. they wonder.

Retention 52

Retention Collaborations Nonprofits Values 52

iMarketSmart

JANUARY 25, 2023

Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity. Below, we’re going to reveal a series of questions you can ask major donor prospects to help unearth their identities. And that’s okay, because they are the donor.

Values 52

Values Fundraising Fundraising Universities 52

Get Fully Funded

OCTOBER 3, 2022

It’s time to plan for the most productive time of the year – Year End Fundraising Season! Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. Get Ready Now For Year End Fundraising So, what does it take to make this your best year end fundraising season ever?

Fundraising 80

Fundraising Fundraising Homelessness Donor Motivation 80

iMarketSmart

MAY 7, 2025

The vast majority of your potential major donors earned it. Values and mindset The values, work ethic, and decision-making skills that helped these people earn their money will continue to guide them as they think about philanthropy. But they feel like everyone assumes theyve been rich their whole lives. LIKE THIS BLOG POST?

Activism 52

Activism Nonprofits Ethics Values 52

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Bloomerang

DECEMBER 19, 2023

Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. For example, it wouldn’t be efficient to try to reach a big fundraising goal by asking everyone to give a small amount.

Donor Motivation 105

Donor Motivation Foundations Fundraising Fundraising 105

iMarketSmart

NOVEMBER 6, 2024

Low-Dollar vs. Major Gifts Fundraising Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. While low-dollar fundraising focuses on broad, transactional outreach, major gifts fundraising takes a relationship-first approach, centered around deeper, more meaningful connections.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. Their value will likely increase as they age. So should you write off anyone remotely youthful? Of course not.

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

Get Fully Funded

JANUARY 7, 2022

Volunteer programs often require fundraising campaigns to stay in operation. Depending on your organization’s activities, you may need fundraising to help fund your: Volunteer training opportunities. Start a merchandise fundraising campaign. Let’s take a closer look at each fundraising idea! Marketing materials.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64

The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Many fundraising books tell us “how” to execute some action.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

iMarketSmart

JANUARY 10, 2024

However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation. What About ChatGPT?

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Fundraising Coach

MARCH 21, 2023

.” The Diagram of Ethical Storytelling Excellence by Caliopy Glaros of Philanthropy Without Borders This is one of those stories we tell ourselves: That fundraising staff and program staff are not aligned in storytelling. The story is that the fundraising staff and program staff just can’t see eye-to-eye.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

iMarketSmart

JUNE 14, 2023

Major gifts fundraising is a job that requires an advanced set of skills. The fastest and more reliable way to build this advanced major gifts fundraising skillset is to take our groundbreaking eCourse – Donor Story: Epic Fundraising. Donor Story: Epic Fundraising will help you achieve all that.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Donor Motivation 52

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. Donation amount: Group donors by how much they gave and what category they fall into. Wrapping up.

Participation and motivation 111

Participation and motivation Retention Public and Nonprofit Management Communication 111

NextAfter

OCTOBER 3, 2023

First of all, it’s not just something we made up for fundraising. When it comes to a/b testing in fundraising, we aim for a 95% level of confidence before declaring the treatment a winner —meaning that there is only a 5% chance that the result of the test is “random” rather than a true difference in performance.

Donor Motivation 88

Donor Motivation Children Fundraising Fundraising 88

Get Fully Funded

JUNE 6, 2022

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors. Why Focus on Major Donors? Here’s why: 1.

Nonprofits 72

Nonprofits Food Fundraising Fundraising 72

The Agitator

MAY 23, 2018

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

The Agitator

MAY 9, 2018

Part 1 of this series summarizes the reasons you should give serious attention to this “sleeping giant’ of fundraising programs. No matter how the donor joined—online, on the street, via the phone, through direct mail—this letter should include the following: Amount. Donors love being asked for advice, and they’ll feel valued.

Donor Motivation 49

Donor Motivation Retention Food Values 49

iMarketSmart

APRIL 9, 2025

But it helps to look at the process from this vantage point, because then you can focus your efforts on each component, develop your skills, and understand where each donor is in the process. One reason major gift fundraising is so challenging is because so many organizations and their staff skip the first step.

Donor Motivation 52

Donor Motivation Values Children Foundations 52

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. Real world fundraising Adding extreme circumstances to donations that protect others in peril works in the lab.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

NextAfter

MAY 31, 2022

We did that on our donation page, and our donors say they love it.” “We Those phrases, although common to hear from fundraisers and marketers – don’t put the donor’s behaviors first. Over the past 10 years at NextAfter, we’ve conducted 3,500+ online fundraising experiments. We can’t do that – our board doesn’t like it.”.

Fundraising 52

Fundraising Fundraising Values Donor Motivation 52

iMarketSmart

OCTOBER 3, 2022

The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Fundraising isn’t advancing the donor’s hero story. But there’s a problem.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Fundraising story character. Character details in fundraising.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

JUNE 19, 2023

The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. This can signal reliability as a friendship insurance partner. [“Emits positive externalities”] Understand the donor’s values and preferences?

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Or donors don’t want to meet. Or there are too many donors to meet. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] Use the values relevant for your cause.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. You can design your marketing and fundraising materials to appeal to the right emotions. So, why do people give?

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132

The Agitator

MARCH 18, 2018

Rather it serves as a poignant reminder of the eternal quest to find a magic segmentation elixir – for consumer marketing, political campaigning, and yes, fundraising. In the realm of voter profiling the firm Wirthlin Worldwide pedaled this heavily to Republicans on Capitol Hill with claims of knowing which voter values (i.e.

Fundraising 45

Fundraising Fundraising Values Donor Motivation 45