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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

The simple game has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. In the extreme game, the law still applies. A simple example One fundraiser for a law school shared this story. “I I heard that one of our donors was in the hospital. Medical Hypotheses, 70 (4), 724-742. [10]

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How to build deeper connections with your donors using surveys

iMarketSmart

60] In an unusual example of the role of reminders on donations, one study found that donations to medical nonprofits increased following the issuance of postage stamps associated with related medical topics. UC Davis Law Review, 53 , 2397-2431; James, R. Jones & Bartlett Learning. Walczak, S., & Switzer, A. Cleary, P.