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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. 9] “These ancient habits would induce modern humans to treat medical care as a way to show that you care. Medical care provided by our allies would reassure us of their concern.” 8] (2016, June 2).

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Communicate With Purpose: Understanding the Power of Why

Kivi's Nonprofit Communications Blog

But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. They aren’t just about providing meals or medical care or clean water.

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How to build deeper connections with your donors using surveys

iMarketSmart

60] In an unusual example of the role of reminders on donations, one study found that donations to medical nonprofits increased following the issuance of postage stamps associated with related medical topics. His focus is on accurately uncovering “deeper constructs” of donor motivation. Jones & Bartlett Learning.

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In one, people were asked to donate for a child in medical need. This added detail increased average gift size by almost half.[4] 4] In another experiment, some people could also see the recipient. This roughly doubled average gift size.[5]. The same idea also works in fundraising experiments. Why character details work. doi:10.1016/j.pubrev.2015.05.011.

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

If we think for very long about the huge numbers of people in the world who are hungry or need medical attention, we may start to zone out or feel small and helpless. While the logical portions of our brains may be able to take in large numbers, our emotions have a harder time.