Why fundraisers feel stuck in the middle between Administrators and Donors
iMarketSmart
OCTOBER 3, 2022
In the universal hero story, a guiding sage helps the hero. The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. The problem is not with the fundraiser, the donor, or even the public. The universal hero story is “hard-wired” into our psyches. But not just for donors.
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