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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

In the universal hero story, a guiding sage helps the hero. The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. The problem is not with the fundraiser, the donor, or even the public. The universal hero story is “hard-wired” into our psyches. But not just for donors.

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How to build deeper connections with your donors using surveys

iMarketSmart

Questions can arise in Donor telephone conversations (one-on-one but not face-to-face) Donor focus groups (face-to-face but not one-on-one), or Donor surveys (neither one-on-one nor face-to-face). Universal steps In all these formats, the steps are similar. At universities, these might be professors. 1949/2004).