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Thinking About Donors as Customers

Bloomerang

Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Customer Service.

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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. If you are a student or staff at a university, you may have access to a number of journals at no additional cost to you through your library. It’s that easy!

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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

In the universal hero story, a guiding sage helps the hero. The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. The problem is not with the fundraiser, the donor, or even the public. The universal hero story is “hard-wired” into our psyches. But not just for donors.

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Are we playing God? Economists continue to investigate motivations of donors

Fundraising Coach

The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. Share and Enjoy: Other Possibly Related posts: Americans continue to be generous More on what really annoys your donors Americans continue generous giving.

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Donor Identity Questions – Teasing Out Values, Beliefs, and Motivations

iMarketSmart

Below, we’re going to reveal a series of questions you can ask major donor prospects to help unearth their identities. Philanthropy Origin Story Questions Most people don’t grow up wanting to give away their money. It shows that donor that being a donor is part of their identity, and that giving expresses a core aspect of who they are.

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Motivation for giving to NCAA Division II athletics. Story starts with character.

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How to build deeper connections with your donors using surveys

iMarketSmart

Questions can arise in Donor telephone conversations (one-on-one but not face-to-face) Donor focus groups (face-to-face but not one-on-one), or Donor surveys (neither one-on-one nor face-to-face). Universal steps In all these formats, the steps are similar. At universities, these might be professors. 1949/2004).