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[ASK AN EXPERT] How Important Is It To Promptly Acknowledge Receipt Of A Supporter’s Input?

Bloomerang

The most successful charities tap into donor motivations for giving , of which there are many. Boards have an important leadership role. Someone has to assume the responsibility for donor relations. Opportunities and strategies for acquiring, retaining, and upgrading donors should be discussed.

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Mastering Donor Engagement: Strategies for Nonprofit Fundraising Success

The Charity CFO

Understanding Donor Motivations: Key to Effective Fundraising The conversation then shifts to the significance of donor understanding. Erin highlights the need for nonprofits to know their donors well and comprehend what they’re trying to accomplish through their support.

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Should Nonprofits Ask for Money Less Often?

iMarketSmart

Should you treat your mass market, mid-level, and major donors all the same? A study called A Better Way asked nonprofit leaders and staff a number of questions about fundraising, leadership, and communication. It included the question about how often to ask for money.

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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

What are your donorsmotivations for supporting you? What demographic or engagement markers do these donors share? Getting to the bottom of these questions will allow you to better understand your donors and how to best reach them. How much do they give? What time of year do they give?

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Communicate With Purpose: Understanding the Power of Why

Nonprofit Marketing Guide

But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Doing this requires discipline from your leadership and your communications team. It requires training your board and your staff.

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Using Research to Raise More Money

Nonprofit Marketing Guide

Think tanks, such as Rogare, the Fundraising Think Tank, also produce research and thorough leadership that can impact our work. You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. These are helpful, but only part of what is available.

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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.