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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. What else can work?

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The Faces of Philanthropy: Are They Changing?

iMarketSmart

The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. For someone who was practicing then, it seems largely true though a bit simplistic about donorsmotivations and the labels applied to them. Are these still the faces of philanthropy? The Seven Faces of Philanthropy.

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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

But the job is to raise money from donors motivated by their own hero story. She can feed the administrator-hero story back to the administrators and out to the donors. Their hero story causes them to misperceive donor motives. You can still push for an internal culture of philanthropy. They aren’t stupid.

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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Think tanks, such as Rogare, the Fundraising Think Tank, also produce research and thorough leadership that can impact our work. You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. These are helpful, but only part of what is available.

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How to build deeper connections with your donors using surveys

iMarketSmart

This really helps our leadership. It’s important for them to know what matters to loyal donors like you. Philanthropy & Education, 2 (2), 1-28. [45] Nonprofit Management and Leadership, 28 (4), 437-452. [47] 48] When a current gift to fund an endowment is too large for the donor, a virtual endowment might work.

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Donor Appreciation for Major Donors. Major donors make up the backbone of successful fundraising strategies. According to this article , $410 billion was given in philanthropy in 2017 and 49% of the funds donated were by the top 1% of donors. Plus, they make a great donor appreciation gift!

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Donor Appreciation for Major Donors. Major donors make up the backbone of successful fundraising strategies. According to this article , $410 billion was given in philanthropy in 2017 and 49% of the funds donated were by the top 1% of donors. Plus, they make a great donor appreciation gift!

Retention 133