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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

What are your donorsmotivations for supporting you? What demographic or engagement markers do these donors share? Getting to the bottom of these questions will allow you to better understand your donors and how to best reach them. Ask active small-value recurring donors to take their impact to the next level.

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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

The society which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy. Does leadership place more emphasis and importance on current donors than potential donors?

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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

But the job is to raise money from donors motivated by their own hero story. She can feed the administrator-hero story back to the administrators and out to the donors. She can show effort, activity, and professionalism, despite weak results. Their hero story causes them to misperceive donor motives.

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Be sure to communicate this progress clearly and consistently to your recurring donors. . Send email newsletters with updates about specific projects and post social media posts regarding the various activities your organization is involved with. Plus, they make a great donor appreciation gift! Appreciation Gifts.

Retention 133
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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Be sure to communicate this progress clearly and consistently to your recurring donors. . Send email newsletters with updates about specific projects and post social media posts regarding the various activities your organization is involved with. Plus, they make a great donor appreciation gift! Appreciation Gifts.

Retention 133
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How to build deeper connections with your donors using surveys

iMarketSmart

This really helps our leadership. It’s important for them to know what matters to loyal donors like you. Active verbs also help. Nonprofit Management and Leadership, 28 (4), 437-452. [47] 48] When a current gift to fund an endowment is too large for the donor, a virtual endowment might work. So, thanks for that!”