iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. What else can work?

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

iMarketSmart

OCTOBER 1, 2022

The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. Are these still the faces of philanthropy? The Seven Faces of Philanthropy.

Philanthropy 52

Philanthropy Psychology Culture Donor Motivation 52

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

APRIL 10, 2023

This really helps our leadership. It’s important for them to know what matters to loyal donors like you. Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] So, thanks for that!” “I

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52