article thumbnail

How to Uncover Donors’ Motivations To Better Align Organization Mission and Individual Philanthropy

NonProfit PRO

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donorsmotivations.

article thumbnail

Thinking About Donors as Customers

Bloomerang

Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Customer Service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

But the job is to raise money from donors motivated by their own hero story. She can feed the administrator-hero story back to the administrators and out to the donors. The goal is to manage the rival hero stories. Their hero story causes them to misperceive donor motives. This begins with empathy.

article thumbnail

Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. She holds a master’s degree in Nonprofit Management from Washington University and has years of experience in nonprofit fundraising and management.

article thumbnail

Agitator Cliff Notes: “Hacking Marketing”

The Agitator

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

article thumbnail

4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes. Ask yourself why donors would want to attend. There are plenty of ways to raise money, but one of the most popular (and let’s face it: fun!) Create a contact strategy.

article thumbnail

5 Fundraising Ideas to Support Your Volunteer Program

Get Fully Funded

A volunteer grant program is a corporate philanthropy initiative that encourages volunteerism in communities where employees reside and work. Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. Raise awareness of volunteer grants.