NonProfit PRO
OCTOBER 14, 2021
Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.
Bloomerang
MAY 4, 2023
Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Sargeant maintains that “ Donors are fundraising’s customers. When people give to you, they’re not loving the charity. And only satisfied customers remain customers.”
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Kivi's Nonprofit Communications Blog
OCTOBER 12, 2022
You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. She holds a master’s degree in Nonprofit Management from Washington University and has years of experience in nonprofit fundraising and management.
The Agitator
MARCH 5, 2018
Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.
The Agitator
JANUARY 20, 2013
Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.
The Agitator
MAY 23, 2018
From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?
Nonprofit Megaphone
DECEMBER 4, 2021
They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes. Ask yourself why donors would want to attend. There are plenty of ways to raise money, but one of the most popular (and let’s face it: fun!) Create a contact strategy.
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