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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. 9] “These ancient habits would induce modern humans to treat medical care as a way to show that you care. Medical care provided by our allies would reassure us of their concern.”

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. In one, people were asked to donate for a child in medical need. Story starts with character.

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How to build deeper connections with your donors using surveys

iMarketSmart

Philanthropy & Education, 2 (2), 1-28. [45] 60] In an unusual example of the role of reminders on donations, one study found that donations to medical nonprofits increased following the issuance of postage stamps associated with related medical topics. Philanthropy & Education, 3 (1), 73-102. [61] [44] James, R.