How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
In one, people were asked to donate for a child in medical need. Motivation for giving to NCAA Division II athletics. This added detail increased average gift size by almost half.[4] 4] In another experiment, some people could also see the recipient. This roughly doubled average gift size.[5]. Why character details work.
Let's personalize your content