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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In one, people were asked to donate for a child in medical need. Motivation for giving to NCAA Division II athletics. This added detail increased average gift size by almost half.[4] 4] In another experiment, some people could also see the recipient. This roughly doubled average gift size.[5]. Why character details work.

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How to build deeper connections with your donors using surveys

iMarketSmart

Questions can arise in Donor telephone conversations (one-on-one but not face-to-face) Donor focus groups (face-to-face but not one-on-one), or Donor surveys (neither one-on-one nor face-to-face). Universal steps In all these formats, the steps are similar. At universities, these might be professors. 1949/2004).