Donor Motivation Nonprofit Management Philanthropy Psychology 
Kivi's Nonprofit Communications Blog
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.
iMarketSmart
APRIL 10, 2023
Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. When positive ends tarnish the means: The morality of nonprofit more than of for-profit organizations is tainted by the use of compliance techniques. Journal of Experimental Social Psychology , 76, 67-75.]
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