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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Academia also has researchers with an interest in the nonprofit sector. Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. These are helpful, but only part of what is available. Sarah Willey is a consultant at Gladiator Consulting.

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How to build deeper connections with your donors using surveys

iMarketSmart

If a donor wants a publication, newsletter, or event details, that’s easy.[55] 55] Survey outcomes: Teach something about the donor Questions can work even without the follow up.[56] Footnotes : [1] This enhanced identity can be either private (meaning) or public (reputation). For example, (50 follow-up calls /.12

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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

The problem is not with the fundraiser, the donor, or even the public. But not just for donors. It’s also attractive for those who operate the nonprofit. In this story, the people who run the nonprofit are the only heroes. Donors appear only for a moment. Fundraising isn’t advancing the donor’s hero story.