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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology.

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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Or you could get specific and search, for example, “nonprofit direct mail strategy” or “nonprofit animal shelter fundraising” and find something more targeted. .

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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

Post written by OneCause , who is committed to helping cause-driven organizations amplify their message and raise more funds with easy-to-use fundraising solutions. They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes.

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5 Fundraising Ideas to Support Your Volunteer Program

Get Fully Funded

With a strategic and well-thought-out plan, you can increase the effectiveness of your organization’s fundraising initiatives, making your volunteer program more resilient over time. A volunteer grant program is a corporate philanthropy initiative that encourages volunteerism in communities where employees reside and work.

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How to build deeper connections with your donors using surveys

iMarketSmart

2] In one experiment, explaining that asking people to sign a petition was, ultimately, just a way to get either customers (for-profit) or donations (nonprofit) had little impact on the rating of for-profit organizations. But it dramatically decreased the morality rating of nonprofit organizations. 14] James, R.