Donor Motivation Nonprofit Organizations Psychology Public and Nonprofit Management 
Kivi's Nonprofit Communications Blog
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.
iMarketSmart
APRIL 10, 2023
If a donor wants a publication, newsletter, or event details, that’s easy.[55] 55] Survey outcomes: Teach something about the donor Questions can work even without the follow up.[56] Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. 1949/2004).
Expert insights. Personalized for you.
56 
Let's personalize your content