iMarketSmart

JANUARY 29, 2025

Automated donor journeys are everywhere. Nonprofit leaders, seeking efficiency and hoping to do more with less, are often encouragedsometimes pressuredto adopt this tool by customer relationship management (CRM) vendors. The pitch is enticing: automated journeys promise to save time, reduce workload, and improve donor engagement.

Participation and motivation 59

Participation and motivation Values Donor Motivation Technology 59

iMarketSmart

MARCH 19, 2025

Lets look deeper at the three stages donors must work through before giving a major gift. Why Donor Motivation for Giving If you walk up to a total stranger and ask for money, you wont likely get a friendly response. Once your team does prepare to make outreach, theyll have all the data for that donor at their fingertips.

Fundraising 59

Fundraising Fundraising Donor Motivation Values 59

iMarketSmart

MAY 7, 2025

Thats why, these days, you need to let them engage with your nonprofit on their terms, not on yours. For example, if a prospect says they want to keep getting communication from your nonprofit, but they arent interested in giving a major gift for a couple years, you can respect those wishes (and save yourself a lot of time and effort).

Activism 52

Activism Nonprofits Ethics Values 52

iMarketSmart

APRIL 9, 2025

When nonprofits approach them, theres a disconnect here. The donor might want to give, but why this organization? Donors who dont know their own motivations will struggle to commit to a particular cause. But so many nonprofits that pitch the idea of legacy gifts lead with this sort of language.

Donor Motivation 52

Donor Motivation Values Children Foundations 52

Care2

MAY 2, 2025

A new social media analysis by Impact Social, on behalf of Care2, has uncovered which issues most concern and motivate American donors to environmental causes.

Environmental 36

Environmental Public and Social Policy Donor Motivation Technology 36

Get Fully Funded

DECEMBER 29, 2024

Understanding Why People Give: Understanding the psychology behind giving can help you understand the donors motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask.In 5 Places to Find Grants for Your Nonprofit for FREE!: And thats a good thing.It

Fundraising 98

Fundraising Fundraising Psychology Donor Motivation 98

Ann Green

JULY 30, 2024

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs.

Ethics 287

Ethics Donor Motivation Environmental Communication 287

Nonprofit Marketing Guide

OCTOBER 19, 2018

Bloomerang shares 3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday. John Haydon breaks down the strategy involved in Giving Tuesday Done Right – A KISS Plan for Small Nonprofits. Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know.

Communication 175

Communication Donor Motivation Retention Nonprofits 175

Nonprofit Marketing Guide

MARCH 7, 2012

In the same survey, to learn more about donor motivations, we listed a series of statements like, “I support FMS financially because I know a missioner and want to support that person’s mission” and “I support FMS financially because the Franciscan way of life is very important to me personally.”

Nonprofits 186

Nonprofits Donor Motivation Environmental Associations 186

Nonprofit Tech for Good

AUGUST 14, 2022

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology.

Psychology 121

Psychology Donor Motivation Philanthropy Nonprofits 121

Nonprofit Marketing Guide

MARCH 17, 2015

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Public and Social Policy 228

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 228

NonProfit Leadership Alliance

NOVEMBER 1, 2022

If you’re a nonprofit leader, you know the importance of forging a deep bond with your supporters in order to keep them engaged with your mission. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. What are your donors’ motivations for supporting you? How much do they give?

Communication 244

Communication Activism Donor Motivation Values 244

Nonprofit Marketing Guide

FEBRUARY 22, 2018

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do.

Communication 148

Communication Food Medical Donor Motivation 148

Nonprofit Marketing Guide

MARCH 7, 2018

One of my first questions for any new nonprofit client is: How good is your data? As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors.

Donor Motivation 169

Donor Motivation Communication Marketing Marketing 169

The Agitator

FEBRUARY 6, 2013

Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Choosing to ignore the ‘premium problem’ is far too often the option selected in the drive to keep acquisition rates high and CEOs happy.

Retention 100

Retention Donor Motivation Values Nonprofits 100

NonProfit PRO

NOVEMBER 2, 2023

Having a proper logistics plan is essential to motivate donors, who are increasingly interested in seeing their money used as effectively as possible, for the best outcomes. Here are some ideas on how large nonprofits can ensure maximum efficiency and maximum trust with donors.

Values 278

Values Donor Motivation Nonprofits 278

Nonprofit Marketing Guide

OCTOBER 12, 2022

Academia also has researchers with an interest in the nonprofit sector. Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. These are helpful, but only part of what is available. Sarah Willey is a consultant at Gladiator Consulting.

Voluntary Action 144

Voluntary Action Public and Nonprofit Management Universities Psychology 144

Candid

OCTOBER 1, 2024

As nonprofit fundraisers navigate the ever-evolving world of philanthropy, keeping up with donor trends is crucial. Here’s a look at select key findings fundraisers should consider when planning their strategies. Similarly, the top 0.1%

Fundraising 105

Fundraising Fundraising Health Donor Motivation 105

Bloomerang

MAY 4, 2023

But the fact is we also have a self-serving agenda: to secure revenue for our worthy nonprofit. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. And maybe that’s not so bad. But that’s ill-informed thinking.

Public and Nonprofit Management 119

Public and Nonprofit Management Public Policy Psychology Philanthropy 119

Bloomerang

DECEMBER 1, 2023

Here in Nonprofit Land, we’re writing appeals, and setting goals, and looking nervously at our calendars, as the end of the year creeps ever closer. Your donors. Donor surveys are one way to get to know your supporters and understand their motivations and priorities. Donor motivation: Why do they support you?

Donor Motivation 113

Donor Motivation Foundations Fundraising Fundraising 113

Bloomerang

DECEMBER 19, 2023

Having these insights available for all your donors enables you to tailor your communications and engagement strategy specifically for that prospect or donor, deepening your philanthropic relationship. Imagine how efficiently you could use this data to build both major and mid-level portfolios.

Donor Motivation 104

Donor Motivation Foundations Fundraising Fundraising 104

Bloomerang

OCTOBER 11, 2024

We all know it’s important, but when GivingTuesday rolls around, many nonprofits find themselves either swimming in too much of it or unsure how to make sense of what they’ve got. Shaping personalized donor journeys with data Fundraising is not a one-size-fits-all process. If that sounds familiar, don’t worry. Is it easy to donate?

Donor Motivation 111

Donor Motivation Communication Fundraising Fundraising 111

Bloomerang

JUNE 6, 2024

Unlocking donor potential: The power of emotional engagement Unlocking the emotional triggers that inspire members to evolve into donors is key to amplifying the impact of any nonprofit. Personalized engagement: Explore each member’s preferences with a nonprofit CRM like Bloomerang.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Nonprofit Marketing Blog

NOVEMBER 12, 2012

Today, I’m sharing the second part of an interview I did with the folks behind the Money for Good study and nonprofit guidebook. Q: In our research we find that donors have an unmet need for information on the impact a nonprofit is having. So, the pitch is strong, the donor motivated, and a gift comes in.

Donor Motivation 57

Donor Motivation Nonprofits 57

Get Fully Funded

JUNE 6, 2022

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors. Why Focus on Major Donors? Ask “who do you know?”

Nonprofits 72

Nonprofits Food Fundraising Fundraising 72

Care2

NOVEMBER 29, 2010

Understand What Motivates Donors. “We’ve found that gift-giving programs draw on different donor motivations than traditional end-of-year fundraising, so nonprofits shouldn’t necessarily think of those programs as competing with each other,&# said M&R.

Donor Motivation 54

Donor Motivation Fundraising Fundraising Nonprofits 54

Fundraising Coach

JANUARY 21, 2009

Their results, which they report in a new paper, suggest that image motivation matters a lot, at least in the laboratory. It seems to suggest nonprofits should do more public exposure of gifts to get donors to give more. I’m a purist and would love to believe that donors give altruistically.

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. Does that mean nonprofits should turn a blind eye to the younger segments?

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

The Agitator

MARCH 5, 2018

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

Participation and motivation 63

Participation and motivation Retention Donor Motivation Leadership 63

Bloomerang

MAY 10, 2022

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship?

Participation and motivation 111

Participation and motivation Retention Public and Nonprofit Management Communication 111

Get Fully Funded

OCTOBER 3, 2022

Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. of nonprofits start planning their year-end appeal in October. Underestimating donors’ motivations. You see, people only get the tax deduction if they itemize, and most of your donors don’t.

Fundraising 80

Fundraising Fundraising Homelessness Donor Motivation 80

NonProfit Hub

NOVEMBER 24, 2015

The second hashtag shown is either second or third on the list of impressions for that day, depending on how relevant it could be to nonprofit organizations as a whole. However, that might not apply to your nonprofit (props if you can figure out how to use it and stay on brand). Nonprofit #money issues? Happy #MotivationMonday

Donor Motivation 52

Donor Motivation Nonprofit Organizations Nonprofit Organizations Nonprofits 52

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound. Investors: They see giving as good business by helping wise nonprofits.

Philanthropy 52

Philanthropy Psychology Donor Motivation Culture 52

Fundraising Coach

MARCH 21, 2023

Today’s guest post on ethical nonprofit storytelling is from Caliopy Glaros. Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. This article was originally published on her blog.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

NonProfit Hub

DECEMBER 8, 2015

Adam Weinger is a guest contributor for Nonprofit Hub, and President of Double the Donation. After speaking with nonprofits about the need to access matching gift funds in a cost-effective way, Double the Donation was born. _. Every nonprofit organization has to use some sort of fundraising in order to keep things running smoothly.

Fundraising 52

Fundraising Fundraising Donor Motivation Culture 52

Nonprofit Megaphone

APRIL 17, 2023

Here are some ways understanding the psychology of giving can help you increase donor retention and lifetime value: Personalized messaging: Tailoring your messaging to donor motivations can help you connect with them emotionally and increase the chances of future giving.

Psychology 52

Psychology Retention Values Non-Profits 52

Bloomerang

MAY 9, 2021

Nonprofits that don’t adequately show appreciation for the hard work and dedication of their supporters will receive less funding in the long run because they’ll struggle to retain those supporters over time. . This note is personal, shows appreciation, and notes the exact donation amount and campaign the donor supported. Show Impact

Retention 135

Retention Activism Fundraising Fundraising 135