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Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution.
Its a reminder that donor journeys are tools, not solutions. The fear of missing out is a powerful motivator. But while automated donor journeys can seem like the modern solution to fundraising challenges, they often fail to account for what really matters: the donor. But donors arent passive participants.
The emphasis is on quick wins, often at the cost of building real relationships with donors. Without an understanding of each donor’s personal motivation, it’s hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners.
Follow up with each donor by sending messages that describe how their donation is being used and the impact it’s having. In these messages, you should invite donors to continue engaging with your mission in other ways. You can do this by encouraging them to participate in a volunteer opportunity or attend one of your events.
The emphasis is on quick wins, often at the cost of building real relationships with donors. Without an understanding of each donors personal motivation, its hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners.
However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donormotivation.
That’s because authors Katrina VanHuss and Otis Fulton provide a fascinating, road-tested tour of donormotivation, donor recognition and donor incentives—good and bad—and the behavioral science principles that undergird them. And you can order Donor Dash right here. PLUS…this one a hell of a fun read.
In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donormotivation. Responding to change over following a plan.
In either case, your story won’t motivatedonors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donormotivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.
The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’sValues People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.
Understanding the psychology behind giving can help you understand the donor’smotivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors may give out of empathy, sympathy, fear, guilt, or even anger. Many people live this value and it’s the main reason they give.
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