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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis.

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Donor Identity Questions – Teasing Out Values, Beliefs, and Motivations

iMarketSmart

Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity. They do possess very specific values, beliefs, and motivations, but if they haven’t taken time to reflect on them, they may not realize how closely these tie in to their decision to give.

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[Guest Post] The Diagram of Ethical Storytelling Excellence

Fundraising Coach

Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. And some of our donors may share lived experiences with our clients, if we only take the time to learn this about them.There is always overlap.

Ethics 86
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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

This worldview has no place for the donor hero. The stories are in conflict: + The guiding sage provides value to the donor. The only purpose of the donor is to provide value to the administrators. + The guiding sage matches donor desires with specific organizational projects. This begins with empathy.

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Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

iMarketSmart

However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation.

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Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? A reliable friend acts emotionally.