The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value
Nonprofit Megaphone
APRIL 17, 2023
The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. We will also delve into the power of storytelling and the role it plays in creating an emotional connection between donors and the organization.
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