Nonprofit Megaphone

APRIL 17, 2023

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. We will also delve into the power of storytelling and the role it plays in creating an emotional connection between donors and the organization.

Psychology 52

Psychology Retention Values Non-Profits 52

iMarketSmart

JUNE 12, 2023

5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. 17]) The point is that the behavior gives insight into core donor motivations. Review of General Psychology, 15 (2), 99-113. Only a successful protector displays true friendship insurance reliability.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

iMarketSmart

JUNE 19, 2023

6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? Evolutionary Psychology, 6 (3), 386-392. [20]

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

iMarketSmart

APRIL 10, 2023

The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’s Values People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

iMarketSmart

MARCH 20, 2022

As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs. Public Relations Review, 41(4), 480-489.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Psychologists have studied the dynamics of giving for years and identified some key internal motivators for giving.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132