Ann Green

JULY 30, 2024

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Charitable giving saw a 2.1%

Ethics 287

Ethics Donor Motivation Environmental Communication 287

NonProfit Leadership Alliance

NOVEMBER 1, 2022

Segmentation allows you to separate audiences within your donor base in order to communicate with them in more targeted, specific ways that will best motivate them to take action. For instance, if you want to increase donor retention with an outreach campaign, you wouldn’t want to target donor prospects.

Communication 244

Communication Activism Donor Motivation Values 244

The Charity CFO

FEBRUARY 19, 2025

Understanding Donor Motivations: Key to Effective Fundraising The conversation then shifts to the significance of donor understanding. Erin highlights the need for nonprofits to know their donors well and comprehend what they’re trying to accomplish through their support. Want to jump right in?

Fundraising 52

Fundraising Fundraising Retention Donor Motivation 52

Nonprofit Megaphone

APRIL 17, 2023

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

Psychology 52

Psychology Retention Values Non-Profits 52

iMarketSmart

APRIL 30, 2025

Focus on Long Term Revenue and Donor Retention Its unwise to measure your fundraising success in immediate dollars. As the study authors put it, Many organizations focus on the amount of money raised without taking into account the happiness and retention of donors, which are key indicators of long-term flourishing.

Retention 52

Retention Collaborations Nonprofits Values 52

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100

Retention Donor Motivation Values Nonprofits 100

Bloomerang

JUNE 6, 2024

When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution. Celebrating contributions: How recognition fuels donor retention Recognition matters. Donor stewardship: Immediate gratitude is just the beginning.

Psychology 105

Psychology Participation and motivation Retention Technology 105