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Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)

iMarketSmart

Marketing materials can regularly teach the benefits of such gifts. (Of Journal of Family and Economic Issues, 24 (3), 233-256. Rutgers Journal of Law & Public Policy, 14, 169-195. [4] Rutgers Journal of Law & Public Policy, 14, 169-195. [4] Adding money market fund shares adds another $1,701.4

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