Nonprofit Marketing Guide
JANUARY 14, 2025
Hows 2025 treating you so far? Feeling good? A little overwhelmed? If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. But heres the thingwhat if I told you there are 12 things you can stop doing this year? Yep, the stuff thats unnecessary, outdated, or just done out of habityou can let it go.
The Chronicle of Philanthropy
JANUARY 14, 2025
By Rasheeda Childress Illustration by Alan Nguyen for the Chronicle Conflicts between donors and nonprofits become more noticeable in increasingly polarized times.
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Stanford Social Innovation Review
JANUARY 14, 2025
By Hayley Roffey For some organizations, co-leadership starts from the top down. In 2024, when Global Fund for Children (GFC) announced that I would transition from global managing director to co-CEO alongside John Hecklinger (who had been sole CEO and president for over six years) it was the next step in a co-leadership journey that began several years earlier with co-leaders at other levels.
Bloomerang
JANUARY 14, 2025
The hidden cost of clunky software: Why ease of use matters (HINT: You’re Losing Money) Lets be clear: if youre settling for outdated, clunky software , youre likely allowing your team to only scratch the surface of its capabilities. This negligence means youre letting potential donations slip away without even realizing it. The 30% trap: Unlocking lost fundraising potential Imagine this scenario: you’ve designed a dream home perfect for entertaining, complete with inviting spaces fo
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Blue Avocado
JANUARY 14, 2025
Quality, dedicated nonprofit volunteers and skilled staff are the key to any successful mission. But how do you find them, and once you’ve got them, how do you keep them around? When we recently asked the Blue Avocado community, “What is your biggest challenge in recruiting and retaining skilled staff or volunteers?” , once again, nonprofit leaders came through!
The Chronicle of Philanthropy
JANUARY 14, 2025
By Drew Lindsay Illustration by Alan Nguyen for the Chronicle How donor-advised fund providers aim to make their products as commonplace as college savings and retirement accounts.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Chronicle of Philanthropy
JANUARY 14, 2025
Inflation, the end of pandemic relief, and falling donations have hit nonprofits hard. By Sara Herschander Illustration by Alan Nguyen for the Chronicle Inflation, the end of pandemic relief, and falling donations have hit nonprofits hard. The result is program cuts, layoffs, and even closures. Plus, see the rest of our January issue, posted online today.
Marketing for the Modern Nonprofit
JANUARY 14, 2025
I have an exciting announcement – Social Media for Social Good Academy is open for 2025 enrollment! It only opens once per year, so dont wait. Go to www.socialgoodacademy.com to get all the details. You can enroll in the basic program or upgrade to get a follow-up session one on one with me. Class starts Feb 12th so dont delay! You will learn: How to use the highest performing social media platforms to grow your audience, get more visibility, and drive donations; The latest trends nonprofi
The Chronicle of Philanthropy
JANUARY 14, 2025
By Jie Jenny Zou Illustration by Alan Nguyen for the Chronicle How nonprofits of all sizes are partnering with social-media personalities to reach new donors
Candid
JANUARY 14, 2025
The 2024 Giving Season kicked into high gear with a robust start on December 3, with the GivingTuesday Data Commons reporting a record $3.6 billion raised in the United States. This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Chronicle of Philanthropy
JANUARY 14, 2025
By Stephanie Beasley With the assistance of a team of "grandmas," Dixon Chibanda is working to rethink and de-stigmatize mental health care.
Nonprofit Fixer
JANUARY 14, 2025
When people think about making change in the world, most people jump to the idea of starting or leading a nonprofit organization. But there is actually a wide range of tax vehicles and statuses that people use to accomplish their social change goalsincluding nonprofit organizations and different types of for-profit businesses. So, as a nonprofit nerd, I decided to delve into the ways that nonprofit organizations and for-profit businesses are both different and similar.
The Chronicle of Philanthropy
JANUARY 14, 2025
By Jim Rendon Illustration by Alan Nguyen for the Chronicle Boards will be more important than ever as nonprofits navigate a tricky financial landscape and political uncertainty.
NonProfit PRO
JANUARY 14, 2025
As nonprofits prioritize donor acquisition, engagement and retention for 2025, here are four actionable strategies can they implement.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Chronicle of Philanthropy
JANUARY 14, 2025
By Eden Stiffman Illustration by Alan Nguyen for the Chronicle Organizations that offer flexible work arrangements have a leg up in recruiting and retaining staff. The harder part is cultivating culture and in-person connection.
NonProfit PRO
JANUARY 14, 2025
Windfall Data unveiled an app to help nonprofits streamline their database analysis, constituent segmentation and outreach strategies.
Anedot
JANUARY 14, 2025
Status: Full-time, hourly non-exempt position (40 hours/week). Reports to: ECE Assistant Manager Purpose: To provide a comprehensive, equitable and culturally competent learning and care environment by providing play opportunities, school readiness support, and enrichment through a trauma-sensitive approach which includes having an inclusive, safe and nurturing environment in order to strengthen foundational learning skills, foster resiliency, and increase social-emotional skills for childre
Non Profit AF
JANUARY 14, 2025
Next week, because the universe has a perverse sense of humor, we have MLK Jr. Day on the same day.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Volunteer Match
JANUARY 14, 2025
Its been a big week here at VolunteerMatch! On Tuesday we announced that VolunteerMatch will be merging with Idealist. As many of you know Ive been with the organization for a pretty long time I started in May of 2007 and Ive seen the organization change and evolve quite a bit. Ive seen our platform modernize, Ive watched colleagues and organization leaders come and go, and no matter what changed I believed wholeheartedly in the mission of VolunteerMatch and the work I was doing.
Stanford Social Innovation Review
JANUARY 14, 2025
By Leah Reisman An excerpt from How Consultants Shape Nonprofits on the history of nonprofit consulting
Anedot
JANUARY 14, 2025
Status: Full-time, hourly non-exempt position (40 hours/week). Reports to: ECE Assistant Manager Purpose: To provide a comprehensive, equitable and culturally competent learning and care environment by providing play opportunities, school readiness support, and enrichment through a trauma-sensitive approach which includes having an inclusive, safe and nurturing environment in order to strengthen foundational learning skills, foster resiliency, and increase social-emotional skills for childre
Jeff Brooks
JANUARY 14, 2025
A Direct Solution The Agitator Better Fundraising blog Bloomerang Blog Clairification The Clued-in Copywriter Fired Up Fundraising Get Fully Funded Blog Hands-on Fundraising Know Your Own Bone Moceanic Blog NextAfter queer ideas Smart Ideas Veritus Group blog There are many other good fundraising blogs. I follow more than 100 of them, most of them also good.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Chronicle of Philanthropy
JANUARY 14, 2025
Around the world, feminist activists have successfully combated autocracy most recently in South Korea. U.S. grant makers concerned about Trumps strongman tendencies should take note. By Christine Ahn, Diana Duarte, and Hanni Hanson Anadolu via Getty Images In Seoul, South Korea, women protest against impeached President Yoon Suk Yeol, following a failed attempt to arrest Yoon on a warrant.
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