Tue.Jul 09, 2024

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Everyday Donors Want to Give. Here’s How to Find Them.

The Chronicle of Philanthropy

By Ben Gose and Rasheeda Childress It's challenging to focus on small-dollar contributors when you need money today — but experts say a broad base of support is key for nonprofits' long-term health. Plus, see the rest of our July issue , posted online today.

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A Guide to Nonprofit Video Storytelling

NonProfit PRO

Videos are one of the best ways to share your story with potential and current donors. Here's how to use them to support your mission.

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After 30 Years of Environmental Grant Making, Lois DeBacker Remains Optimistic About the Future

The Chronicle of Philanthropy

A pioneer in supporting environmental-justice groups, she will retire from the Kresge Foundation in September. By Jim Rendon Courtesy of The Kresge Foundation Lois DeBacker was among the early proponents of making grants to environmental-justice groups — first at the Charles Stewart Mott Foundation and later at the Kresge Foundation. A pioneer in supporting environmental-justice groups, DeBacker will retire from the Kresge Foundation in September.

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Delta Community Opens Application Period for 2025 Philanthropic Fund Program

NonProfit PRO

Delta Community Credit Union is now accepting grant applications from nonprofits for its 2025 Philanthropic Fund program.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How 3 Charities Are Trying to Attract Everyday Donors

The Chronicle of Philanthropy

By Ben Gose Courtesy of Austin Soundwaves The groups' strategies include appealing to volunteers, adding humor to appeals, and surveying supporters to find messages that resonate.

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Why Your Nonprofit Needs to Keep Things Simple

Ann Green

Over the years I’ve realized the importance of keeping things simple. We have so many ways to fill our time (many of them involving screens), but I often find pleasure in simple things such as taking a walk, reading, and doing yoga. Keeping it simple doesn’t have to mean a bare-bones existence. There’s a Swedish term called lagom meaning everything in moderation or not too much, not too little.

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How One Organization Helps Students Access Resources They Need to Thrive

NonProfit Quarterly

Image credit: Keira Burton on Pexels For Earl Phalen, a crucial part of leadership is giving back and paying it forward to those coming behind him. Placed into foster care after being born to a single mother, Phalen came into this world at a time when a front-page article in the Boston Globe claimed that 70 percent of Black boys in the Massachusetts foster care system would end up in prison by the time they were 21.

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An Award That Honors Master Craftspeople

The Chronicle of Philanthropy

By Nicole Wallace Dhanraj Emanuel/Photo by Dhanraj Emanuel Honorees each receive a $100,000 unrestricted award. “We trust that people know what they need,” says Rebekah Frank, program officer at the foundation that sponsors the awards.

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How Much Do Americans Trust Nonprofits? It’s Complicated.

NonProfit Quarterly

Bernard Hermant on Unsplash Trust in American institutions is eroding—and the nonprofit sector is not immune. Independent Sector, a nonprofit trade group that monitors the sector, has measured a decline in Americans’ trust in nonprofits since 2020, when it first began tracking that metric via an annual survey of over 3,000 people. The stakes, Independent Sector notes, are high.

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Quality demographic data: Respect, privacy, and accuracy 

Candid

We know that more and more U.S. nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it. We found that 72% of respondents reported this data to at least one entity—including funders and philanthropy-serving organizations like Candid—and 46% r

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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What The Best Girl Scout Fundraisers Do Differently

Bloomerang

Fundraising for the Girl Scouts has stellar benefits all their own. It’s easy for other fundraisers to feel jealous when they see how many women are Girl Scouts and their positive sentiments for the organization. One in every two adult women has been a member of Girl Scouts. More than half (52%) of women in business are Girl Scout alumnae. Nearly one in five alumnae (19%) have reconnected with the Girl Scouts as a volunteer or troop leader.

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The One Tool/Strategy Nonprofits Wish They Implemented Sooner

Blue Avocado

We recently asked the Blue Avocado community, “What is one tool or strategy you wish your nonprofit had implemented sooner?” Here’s a summary of some of the best answers we received: Early Struggles with Donor Management I wish we’d been better at tracking the details on the donors sooner: How they know about our organization (knowing a board member, advisor, volunteer, intern, one or more of the above, etc.), special interests, any key preferences or pet peeves.

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For stronger fundraising, try Maslow’s Funnel

Jeff Brooks

If you ever took a psychology class, you may remember Abraham Maslow’s hierarchy of needs. It looks like this: The “low” physical needs are at the bottom. The “high” emotional and spiritual needs above. I’m not going to argue with Dr. Maslow. But I do have a problem with the way his pyramid is often interpreted in fundraising. I can’t count how many times Psych 101-educated fundraisers have told me that the “low” levels on the pyramid are less important, less worthy, even less moral than the “hi

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5 Proven Strategies to Get Your Nonprofit Noticed Online

Get Fully Funded

In today’s digital age, having a strong online presence is crucial for nonprofits aiming to increase visibility, expand reach, and boost engagement. A robust online strategy not only enhances fundraising opportunities but also helps communicate your organization’s mission more effectively. But how can you create a strong online presence for your nonprofit?

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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5 SEO Tips to Boost Your Nonprofit’s Online Visibility

Top Nonprofits

In a 2022 study conducted by HubSpot , organic search was ranked the top source of website traffic for all of the 1,600-plus participating organizations. Organic search, or natural search, refers to the results on a search engine that are not influenced by paid ads. In other words, these results are the content that appears first on the page (or the “top-ranking” pages) that isn’t marked with a “Sponsored” flag.

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Private Equity Scoops Up Community Brands

The NonProfit Times

The Association & Events (A&E) and Nonprofit Solutions divisions of Community Brands have been acquired by TA Associates (TA), a global growth private equity firm, creating a new platform called Momentive Software. Terms of the deal were not disclosed but multiple industry experts estimated that the deal exceeded $1 billion. The firm will be run by Interim CEO Mike Henricks, who was chief financial officer of Community Brands and enterprise software industry-veteran Mike Mayoras who will

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Top 6 Features of Digital Signage for Enhanced Marketing Strategies

Nonprofit Marketing Insights by GlobalOwls

Top 6 Features of Digital Signage for Enhanced Marketing Strategies With the popularity of digital signage, it’s now easy to let the displays do all the work for you. From informing people about certain products to important announcements from your brand, digital signage is the best way to get the most of your investment and see a boost in your sales.

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Shirking From Home

Stanford Social Innovation Review

By Julia Hobsbawm An excerpt from Working Assumptions on the gendered hostility to flexible work

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Inclusive & Impactful: Fundraising Within The Disability Community

The NonProfit Times

By Kyra Millich If you fundraise within the disability community, you might be wondering how to best connect with a person living with a chronic disabling condition. Chances are that you interact in your personal or professional life somewhat regularly with the disability community. How comfortable are you with that interaction? According to the World Report on Disability , one billion people live with some form of disability, making up around 15% of the global population.

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Top Tips to Sell My House Quickly in Any Market

Nonprofit Marketing Insights by GlobalOwls

Top Tips to Sell My House Quickly in Any Market Selling your home can feel like navigating a maze. You want to sell quickly, but the market conditions aren’t always in your favor. Whether it’s a buyer’s market or seller’s market, a few strategic moves can make all the difference. If you’re looking to sell your home at warp speed, this guide is for you.

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10 Questions Answered Regarding Community Philanthropy

The NonProfit Times

Association of Healthcare AHP President and Chief Executive Officer Alice Ayres put 10 philanthropy questions in front of Bill Littlejohn, senior vice president and chief executive officer of the Sharp HealthCare Foundation. Here are the 10 issues he thought philanthropic board members should understand. Philanthropy creates the greatest legacy in our society , and hospitals and health care are no exception.

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How Effective Are Facebook Ads? A Deep Dive for Small Business Owners and Digital Marketers

Nonprofit Marketing Insights by GlobalOwls

How Effective Are Facebook Ads? A Deep Dive for Small Business Owners and Digital Marketers In the vast digital landscape, finding the right medium to advertise your business can feel like searching for a needle in a haystack. But what if we told you that needle was right in front of you, on Facebook? With over 2.8 billion active users, Facebook isn’t just a social network; it’s a goldmine for businesses looking to expand their reach.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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5 Strategic Steps To Mastering The Grants Process

The NonProfit Times

By Shavonn Richardson, MBA, GPC There’s nothing quick about the grants process. First, there must be strategy. Here are five things to know that will help you revamp your grant-seeking strategy: #1. Grants Are Not a Quick Fix. While grants might constitute a significant revenue stream for some organizations, relying solely on them is imprudent. Diversifying funding sources, including fundraising, in-kind donations, individual contributions, volunteers, and event sponsorships, is crucial for fina