Your Fundraising Campaign Will be More Successful if You Go Multichannel
Ann Green
OCTOBER 17, 2022
Year-end fundraising season is starting to gear up. I’m already seeing appeal letters in my mailbox and this is just the beginning. Speaking of appeal letters, you should plan to send one by mail. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment. However, if you just send one fundraising letter and wait for the donations to come in, you’ll be disappointed.
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