TikTok, Reels, and Shorts: Candid’s big swing at short-form video
Candid
JANUARY 24, 2023
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons. Despite the real and perceived challenges of creating short-form video, there are compelling and research-backed reasons to consider incorporating it into your social media strategy: 88% of people say they’ve been convinced to buy a pr
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