Nonprofit Marketing Insights by GlobalOwls

JULY 7, 2022

Why Giving Back Can Increase Brand Loyalty and Benefit Your Business. Doing Good as a Business is a Win-Win situation. Check out how Giving Back Can Increase Brand Loyalty and Benefit Your Business. Many of us give to a charity. Whether it’s one that specializes in medical research, diseases and disorders, the environment, or animals, if there’s one thing we all like to see, it’s businesses following suit.

Charitable Contribution 141

Charitable Contribution Medical Philanthropy Production 141

NonProfit PRO

JULY 7, 2022

In her latest blog, Erica Waasdorp begs the question: What can you do with just $1? She points out that combining those dollars will help make the giver stand tall, and that microdonations will eventually make a huge difference.

Nonprofits 128

Nonprofits Foundations 128

Bloomerang

JULY 7, 2022

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels.

Retention 121

Retention Values Food Leadership 121

Candid

JULY 7, 2022

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Since then, a lot has changed. Meta and TikTok have made donations even easier, giving potential donors the opportunity to donate without leaving the platform. Now, you can donate without interrupting your scrolling. .

Food 111

Food Fundraising Fundraising Nonprofits 111

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy.

Retention 108

Retention Production Management Communication 108

NonProfit PRO

JULY 7, 2022

Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements. .

Values 108

Values Nonprofits 108

Bloomerang

JULY 7, 2022

Making fundraising calls can be nerve-wracking, but it helps to have a plan in the form of a fundraising script. In this guide, we’ll offer some tips and sample scripts you can use when calling donors to request a face-to-face meeting or directly request donations. Let’s dive in! Why and when to use a script for fundraising. When thinking about how to ask for donations, it’s natural to wonder: What should I say?

Fundraising 104

Fundraising Fundraising Management Production 104

Ann Green

JULY 7, 2022

I’d like to revisit a topic I’ve written about in the past and that’s the 5 C’s of good nonprofit communication. You can think of this as a summer rerun. Some of you will remember the time networks (and even longer ago there were just a few of them) didn’t release new TV shows in the summer and we just watched reruns. But I digress…. . It’s important to keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication.

Communication 70

Communication Nonprofits Food Fundraising 70

Kivi's Nonprofit Communications Blog

JULY 7, 2022

It’s easy to get all wrapped up in digital marketing. But I got a great reminder about the power of signage while I was in Belize last week with my Girl Scout Troop. At the Belize Zoo, which houses many injured and orphaned animals, many of the signs told their stories in large letters that you could read from many feet away. You didn’t have to be right up on a display card.

Advertising 64

Advertising Production Marketing Marketing 64

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. When the moment finally arrives to call your constituents to action, the last thing you want is for your hard work to be whisked away into a junk folder, never to be seen by your supporters.

Nonprofits 129

Nonprofits Fundraising Fundraising Marketing 129

Fundraiser Ideas

JULY 7, 2022

The stage enables people to pursue their desires freely and publicly, and that’s attractive to anybody atmosphere trapped by way of a monogamous relationship. Bring her to an exhibit, contemporary art ministry or perhaps the studio of your friend who’s the perfect artist. The city hosts many cultural and arts festivals during the season in its cobblestone streets, including a feast for its city’s patron saint Archangel Michael on September 29.

Culture 40

Culture Associations Marketing Marketing 40