Selfish Giving
JULY 31, 2013
'This is a guest post from Jenifer Snyder , Executive Director of the mGive Foundation. Reading through the results of the study I couldn’t help but think that donors seem more in love with texting than nonprofits are. Is texting and nonprofits a story of unrequited love? Should nonprofits put more of an emphasis on text messaging and donations?
Fundraising Coach
JULY 18, 2013
'Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. Just go to [link] to see if they’ve set it up for free. This book is not written for techies or geeks. This is written for normal people working in and around nonprofits.
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Nonprofit Tech for Good
JULY 23, 2013
'With more than 225,000 registered users worldwide, LinkedIn pages have the potential to be very powerful for nonprofits. The vast majority of nonprofit staff, board members, volunteers, and funders use the site on a regular basis to network and make connections. Thus far most nonprofits have concentrated on using LinkedIn groups to build their brand inside the LinkedIn community, but as any regular LinkedIn group member knows, groups can become easily overrun by spammers and overzealous markete
Kivi's Nonprofit Communications Blog
JULY 8, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
The Agitator
JULY 23, 2013
'Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’ From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding. Fortunately, the industry is waking up and finally seems motivated to deal with the issue.
Nonprofit Marketing Blog
JULY 8, 2013
'by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good. The following post is a summary of Adam Grant ’s presentation on his book Give and Take: A Revolutionary Approach to Success at the Conference on Volunteering and Service. In Give and Take , Adam Grant’s premise is that there is more to the secret of success than hard work, talent and luck – especially as the world continues to become more hyper-connected.
Selfish Giving
JULY 11, 2013
'On Tuesday I wrote a post for Razoo.com on summer reading for fundraisers. But then I remembered that reading was just one of the things fundraisers – and cause marketers – should be doing this summer. Here are five more ideas for the dog days of summer. Watch the Keynote Presentations from the CMF Conference. What a deal! Give Dave and Megan three minutes of your time by answering a brief survey then you can watch all the keynote presentations at this year’s Cause Marketing F
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Nonprofit Tech for Good
JULY 13, 2013
'Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland, Italy, and the United Kingdom and it offers some very powerful free tools t
Kivi's Nonprofit Communications Blog
JULY 5, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
The Agitator
JULY 10, 2013
'If you truly believe that fundraising is mostly art’, not ‘science’, then stop reading. Chances are you’re going to neither understand nor care which metrics matter in fundraising. It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven. Problem is, most focus on the ‘data’ part of the slogan, but few understand the requirements of the second word — ‘ driven’ In a fascinating new book, Lean Analytic
Nonprofit Marketing Blog
JULY 23, 2013
'John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring. If you’re not regularly tracking your results on Facebook, you’re missing out on a real opportunity to better understand your social media audience and optimize how you interact with your supporters.
Selfish Giving
JULY 3, 2013
'I’ve been on the hunt for Fourth of July cause marketing. I wrote about one last week from Budweiser that involved augmented reality that is pretty cool. You can read about it in my monthly post on the For Momentum blog. I found another one today. For a second year, Napa Auto Parts is re-launching its Get Back and Give Back Campaign to support the Intrepid Fallen Heroes Fund.
Fundraising Coach
JULY 30, 2013
'Even if you’re working through the steps of the Ask Without Fear! system , asking for a major gift can be challenging. Here are 5 things you definitely want to avoid on your next major gift solicitation visit! 5 Things Not to Do When Asking for a Major Gift. Be late. Seriously, you’ve already scheduled your major gift appointment. There’s no excuse for being late.
Nonprofit Tech for Good
JULY 7, 2013
'Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland, Italy, and the United Kingdom and it offers some very powerful free tools t
Kivi's Nonprofit Communications Blog
JULY 10, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
The Agitator
JULY 11, 2013
'Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?
Nonprofit Marketing Blog
JULY 15, 2013
'by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good. Fellow cause marketers, wouldn’t you like a dollar for every time someone told you to ‘make it go viral?’ The beauty and frustration of virality is that you never know what will catch on. Context, creativity and conversation all have to align to get tens, hundreds or thousands of people to talk about your idea at the same time.
Selfish Giving
JULY 25, 2013
'Today on Cause Talk Radio , Megan flies co-hostless (Oh, no!) and chats with Eric Friedman , author of the forthcoming book, Reinventing Philanthropy. In the book, Friedman challenges traditional donor-driven philanthropy and contends that decisions made emotionally may not be the most effective use of personal or corporate contributions to charities.
Fundraising Coach
JULY 12, 2013
'Today it’s my privilege to introduce you to Andy Crestodina. Andy is the Strategic Director of Orbit Media, a web design company in Chicago. The author of the incredibly helpful SEO book Content Chemistry , he’s amazing when it comes to helping your website receive exactly the type of traffic you want. I’ve invited him to share about a tool I’d never heard of before: Google Trends.
Nonprofit Tech for Good
JULY 13, 2013
'Nonprofit Tech for Good offers a series of social and mobile media webinars ideal for training social and mobile media managers, communications and fundraising staff, and volunteers and interns. Each webinar has an individual price of $50, but through September 21, 2013 they will be offered at the following discounted rates: 2 Webinars: $80. 3 Webinars: $100. 4 Webinars: $130. 5 Webinars: $160. 6 Webinars: $190. 7 Webinars: $210. 8 Webinars: $230. 9 Webinars: $240.
Kivi's Nonprofit Communications Blog
JULY 3, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
The Agitator
JULY 22, 2013
'How many lists have you seen giving rules you should follow to retain a donor? I hope you collect them all, because retaining a donor is the most important task in fundraising. Even more important than acquiring the donor in the first place (I hope a few readers go head-to-head with me on that proposition). So I was pleased to read Willis Turner’s list with a twist — 30 Ways to Lose Your Donor — in Fundraising Success.
Getting Attention
JULY 11, 2013
'Guest blogger, Katy Teson is a young eco professional working in nonprofit marketing, media and outreach. Her experiences at regional and national organizations are the inspiration for her blog , where she writes about the “Swiss Army Knife” approach to nonprofit life. . If lack of salary information is the #1 frustration when it comes to nonprofit job descriptions, industry jargon must be #2.
Selfish Giving
JULY 18, 2013
'On this episode of Cause Talk Radio , Megan and I talk to James Windon , Head of Revenue for Causes. We learn a bit about the history of Causes.com (you may remember them as Facebook Causes ) and how they effectively use technology to execute campaigns for social change. On the business front, Causes helps brands engage with individuals to take action online.
Fundraising Coach
JULY 1, 2013
'Happy New (Fiscal) Year! July 1st is the start of the new fiscal year for 100′s of 1,000′s of nonprofits. You’ve just closed the books but now you have an even higher bar to reach. Here’s a quick video with a sincere message to all who fundraise: thank you. Don’t see the video here? It’s up on YouTube at [link]. When does your fiscal year end?
Nonprofit Tech for Good
JULY 13, 2013
'A well-promoted mobile alert campaign is hard to find in the nonprofit sector. If a nonprofit is going to invest in mobile alerts, then mobile opt-ins and short code and keyword pitches should be integrated into multiple communication channels such as print, web, email, and social and mobile media. Yet strangely, it rarely happens. Mobile alerts and text-to-give campaigns seem to be managed, implemented, and promoted completely in isolation from an organization’s primary communications an
Nonprofit Marketing Blog
JULY 29, 2013
'Giving USA, an annual publication that reports the sources and uses of charitable gifts in the United States, released some good news this year: Overall, charitable giving in 2012 was up 3.5% over 2011. This is especially good news for nonprofits that have a well-rounded plan to raise funds through multiple channels. But keep in mind that donations from individuals make up the largest piece of the giving pie: 72%.
The Agitator
JULY 2, 2013
'Hopefully The Agitator has stirred the pot constructively with some of our recent rants ( here and here ) about fundraising atrocities, as they are found in the US. Adam Clayton at the UK’s Clayton Burnett takes the conversation further, with these remarks. While UK-centric here and there, it seems to me he’s right on target. Fundraising needs to infuse your organization, and not be perceived as some kind of necessary evil.
Getting Attention
JULY 17, 2013
'My Great Aunt Frances turned 107 last week and she’s as warm, loving and sharp as ever. She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Years ago, when I rushed to Manhattan after college graduation, I found myself living just a few blocks from Aunt Frances.
Care2
JULY 12, 2013
'Social Media has gone mainstream. Facebook, Twitter, and icons for other social networks show up on packages in the grocery store, on store windows, and on billboards everywhere. TV commercials have hashtags. The normalization and ever-presence of social media leades people to just assume that they know what to do. What''s worse, nonprofits are sometimes afraid to ask questions, for fear of seeming "out of the loop.
Fundraising Coach
JULY 2, 2013
'It’s July 2. Thousands of you are trying to pick up the pieces from the end of your fiscal year. It’s time to let your hair down and enjoy a little rest. (Yes, I know that however well you did last year, on July 1, your goal was raised. You still need a break!). (Was June the end of your fiscal year? Let me know when yours ends by taking the 1-question survey at: [link].).
Sea Change Strategies
JULY 2, 2013
'It happens like clockwork. I’m in a meeting and the question rears its head, “So…why is our non profit not raising more money on social media?” My answer? Social media is an engagement channel, not a transactional channel. According to the Non Profit Social Network Benchmarking Report Facebook is the social media channel that has the strongest fundraising performance.
Nonprofit Marketing Blog
JULY 26, 2013
'You’ve seen them all over Facebook, YouTube, Tumblr, and Pinterest: grumpy cats , talking babies , even Ryan Gosling. Entertaining memes have exploded across the Internet. But have you also noticed an uptick in charitable memes, memes that are doing good? Many nonprofits are capitalizing on the popularity of memes to gain visibility and connect with new supporters.
The Agitator
JULY 21, 2013
'Would you associate AARP, the voice of America’s 50+ population, with adroit use of social media? If not, think again. AARP has some 80 Facebook pages with over a million fans, an active presence on YouTube and Twitter, and a “toehold” in about 15 other online platforms. Of course, if you have a nine-person team solely devoted to social media — and working in a sandbox with 37 million members — you had better get it right!
Getting Attention
JULY 31, 2013
'Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week. Let me share some examples with you: We… Provide after school programs for children. Are in lower Fairfield county, CT, and provide emergency assistance to help keep people in their homes.
Care2
JULY 26, 2013
'Millennials are often the target demographic for many nonprofits, as they are known to be the most technologically-savvy with high adoption rates of smart phones, their value of entrepreneurship, and the belief that they can make a local difference, according to the Telefonica Survey. Telefonica partnered with the Financial Times to commission 12,171 online quantitative interviews among Millennials.
Kivi's Nonprofit Communications Blog
JULY 1, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
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