June, 2023

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A $1 Billion Mystery Donor Who Did 'Trust-Based Philanthropy' Long Before MacKenzie Scott

The Chronicle of Philanthropy

By Drew Lindsay Atlanta Courtesy of The Kendeda Fund Why grantees of Diana Blank's Kendeda Fund say she put on a "master class" during her 30 years of big giving. Plus: Why Kendeda bankrolled operating reserves for grantees, and the eco-friendly "living building" inspiring nonprofits.

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Why Wealthy Donors Are Distancing Themselves From Nonprofits

NonProfit PRO

As many wealthy individuals and families now prefer working through intermediaries, such as lawyers, DAFs, and donor advisories to handle their giving activities, nonprofits are finding this increased distance to be challenging. Here are some tips to help your organization adjust.

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How You Can Simplify Your Donor Communication

Ann Green

Over the years I’ve realized the importance of keeping things simple. We have so many choices of activities to fill our time (many of them involving screens), but I often find pleasure in simple things such as taking a walk, reading, and doing yoga. Keeping it simple doesn’t have to mean a bare-bones existence. There’s a Swedish term called lagom meaning everything in moderation or not too much, not too little.

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Comment on 5 Ways to Follow Up with Your Donors When They are Unresponsive by Charles Olupot

Amy Eisenstein

In reply to Mark Branch. Hi Mark, That’s a very terrible, Shockingly and disappointing to hear for all the financial sacrifices you have made. That organization may not be genuine. We at SHARE, have been working and sharing all our reports and documents with our donor’s directly or through our fundraising platform organization Global Giving.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Beyond Work-Life Balance: Cultivating Joy and Fulfillment as a Modern Working Mom

NonProfit Leadership Alliance

Written by: Karen Thomas, CNP Reading Time: 5 minutes I am a 21st Century working mom. I am juggling the responsibilities of a high-pressure job in philanthropy and marketing, constantly creating and implementing new fundraising strategies for an organization that has not traditionally spoken to or thanked donors. All the while I am a mom – picking up and dropping off kids, helping with homework, acting as a chauffeur to after-school activities EVERY NIGHT during the week.

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11 Easy Ways to Repurpose Your Content

Nonprofit Marketing Guide

If you aren’t repurposing content, you can be wasting valuable time. How many different channels do you need to create content for right now? Newsletter Email Blog Instagram Facebook Twitter YouTube Direct Mail That doesn’t even include the different types of content you need for each channel – text, images, video, etc. It’s a lot!

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How One Nonprofit Developed a Social Media Strategy That Raised $57,000 in 2 Weeks

NonProfit PRO

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared an anonymous nonprofit case study that relied on storytelling via social media and email to raise $57,000 in unrestricted funds in two weeks. Here’s a look at their recommended social media strategy.

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Give Your Donors The Best Experience Possible

Ann Green

It’s time to put yourself in your donor’s shoes. What kind of experience are you giving them when they interact with your organization? Is it good, bad, or somewhere in between? Let’s look at some of the different aspects of fundraising and donor communication to see what kind of experience you’re giving your donors. The Fundraising Appeal Experience Your donor receives an appeal from you.

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Comment on How to Introduce Yourself to Donors so They’ll Gladly Meet with You by How To To Introduce Yourself #2023 Updated Information

Amy Eisenstein

[…] “How do I introduce myself so that raising funds is not somehow clouded in jargon or simply glazed over in general?

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7 Easy Strategies for Finding Sponsors for Your Fundraiser

NonProfit Leadership Alliance

You’ve got a date and venue booked for your nonprofit’s upcoming fundraising event. Next up? Finding sponsors to boost your event’s fundraising power. Sponsorships not only help cover the event’s cost, but build relationships for future support while increasing your organization’s visibility. They’re a win-win! Read on for tips and strategies for finding and securing sponsors for your best fundraiser yet. 1.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Mixed Links: News and Tips for Nonprofit Marketers – June 2, 2023

Nonprofit Marketing Guide

Ragland Road Irish Pub. Disney Springs, FL It’s June! Ready for flip flops, sunglasses, beach time, and the most helpful articles, posts, and tips for nonprofit marketers? This week we have LinkedIn tips, what nonprofits need to know about Millennials, digital detoxes and more. It’s time for Mixed Links… Here are 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing.

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Why I Stopped Donating to Your Organization

The Chronicle of Philanthropy

By Theodore Wagenaar With new "Giving USA" data showing a near-record drop in charitable contributions, one donor advises nonprofits to do a better job of listening and communicating to people like him — or risk losing future gifts.

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The Power of Listening: Diversifying Revenue Streams for Nonprofits

NonProfit PRO

In today's rapidly changing philanthropic landscape, nonprofit organizations face increasing challenges in securing sustainable funding for their missions. While traditional fundraising methods remain important, nonprofits must adapt to new strategies to stay ahead.

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4 Storytelling Tips for Your Online Donation Page

Ann Green

Storytelling is a powerful way to strengthen people’s connection with your cause and inspire support. Use these storytelling tips for your online donation page. By Murad Bushnaq People have been telling stories for at least 30,000 years. Whether we’re sharing them out loud, in writing, or with pictures, stories unite us through empathy and understanding.

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Advice for Social Media Marketing Campaigns in 2023

Nonprofit Marketing Insights by GlobalOwls

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. To embrace video content, leverage influencer partnerships, invest in augmented reality experiences, prioritize personalization and customer care, utilize chatbots, harness user-generated content, and keep up with emerging platforms and features Businesses seeking to engage with their target audience in the fast-paced digital realm have found social media marketi

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What Would an Economy That Loved Black People Look Like?

NonProfit Quarterly

Image Credit: PeopleImages on istock.com What would it look like if the economy loved Black people? I hold this question in my heart every day as I reflect on our current economic conditions and strategize about building a reimagined economy rooted in equity, justice, and liberation. To be serious about closing the racial wealth gap and building an economy that loves Black people, we need to focus our attention on the US South.

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How Marketers Are Using AI (Plus 4 Helpful Tips)

Nonprofit Marketing Guide

Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. In that post, she shared 11 ways you can use artificial intelligence as well as some pitfalls you need to be aware of. This past month Hubspot put out The State of AI in Marketing in 2023 which expounds on some of what Anysa shared with us including: How AI has gained in popularity Why it’s time to look into using AI How marketers ar

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Fundraising in 2022 Was Among the Worst Ever, 'Giving USA' Found

The Chronicle of Philanthropy

By Rasheeda Childress and Emily Haynes International aid was the only cause that raised enough to beat inflation, as individual donors contributed 13 percent less than 2021. Plus, see the Giving USA data in four charts.

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4 Direct Mail Pitfalls Your Nonprofit Should Avoid

NonProfit PRO

Direct mail is effective, but your efforts could fall flat with one misstep. Here are four potential direct mail pitfalls to avoid in your next direct mail campaign.

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Is your nonprofit thinking about using ChatGPT? Your first step is to do no harm

Candid

In this article, we unpack the lessons learned from a nonprofit’s chatbot project to dispense mental health advice that went wrong, and how nonprofits can reduce the risks when adopting ChatGPT and other generative AI (Artificial Intelligence) technologies. Over the past five years of researching and writing about AI adoption for the nonprofit sector, we have argued for nonprofits to use AI ethically and responsibly—which means taking a human-centered, strategic, and reflective approach.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals.

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Indigenous Land Return as Climate Justice

NonProfit Quarterly

Image Credit: cottonbro studio on pexels.com Land rematriation is the return of Indigenous land to Indigenous people. The term, more commonly known as “land back,” acknowledges how colonization contributed to the theft and plunder of Indigenous land and communities—and has grown into an effort to help reclaim stolen lands. In recent years, the land back movement has grown to include many Indigenous land trusts.

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Gaming for Good: Unlocking New Dimensions of Fundraising and Brand Awareness

Nonprofit Marketing Guide

Gaming for Good has been a part of the charity sector for a couple of years now, but recently it’s been experiencing an unprecedented boom. Nonprofit organizations across the board are recognizing its incredible utility and jumping on the bandwagon. Why? Because gaming offers nonprofit marketers a fresh and unconventional approach to raising funds and amplifying brand awareness.

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What Nonprofit and Foundation Leaders Are Saying About the Supreme Court's Affirmative-Action Ruling

The Chronicle of Philanthropy

By Alex Daniels Kent Nishimura, Los Angeles Times, Getty Images After the Supreme Court on Thursday ruled that Harvard and the University of North Carolina had taken a discriminatory and illegal approach by using race as a factor in admissions, many nonprofit and foundation leaders issued statements.

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Attract Repeat Donors With Copywriting Based on Brain Science

NonProfit PRO

On average, only two out of 10 readers stick around past the headline to read the article you’ve likely spent hours crafting. But the good news is, effective copywriting can help, and there are actually a few neuroscience-backed tactics you can use.

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Examples of Nonprofit Storytelling to Increase Donations and Involvement

Get Fully Funded

Words are everything in fundraising. Your success is found in the strength of your nonprofit storytelling. The way you tell your story and engage people in your message can make or break your fundraising efforts. Again, words matter. You’ve probably heard this already – that storytelling is important. But do you really understand it? What do we mean by storytelling?

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[ASK AN EXPERT] How To Enter And Credit Donor Advised Fund Gifts In Your Database

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately.

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4 Strategies to Use LinkedIn to Give Nonprofit Donors a Reason to Connect

Clairification

When You Can’t Get Up Close And Personal, How Do You Build Relationships With Folks Online? Are you Linking In? If not, it’s time to take a new look at this social platform to appreciate it for the beneficial research and relationship-building strategy it can be for you. I find it to be a highly under-utilized tool when it comes to building your nonprofit brand, establishing authority and credibility, researching and recruiting new volunteers, donors and employees, and building stronger relation

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Local Militias Step into Government Gaps

NonProfit Quarterly

Image Credit: Josiah S on istock.com Founded in March 2009, the Oath Keepers are an anti-government far-right militia group comprising former law enforcement, first responders, and former military who pledge to defend the United States against government tyranny at all costs. Members of the group participated in the January 6th insurrection , and at least 29 have since been charged for their participation.

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Reparations Campaigns Get Boost From New Philanthropic Funding

The Chronicle of Philanthropy

By Thalia Beaty, Associated Press NEW YORK The campaign to win reparations for Black Americans plans to bring broader support for smaller nonprofits advancing the cause, with a new philanthropic funding initiative announced Friday at the "Alight Align Arise" national conference in Atlanta.

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The Key to More Revenue? Moving Out of a Transactional Fundraising Mindset

NonProfit PRO

Transactional fundraising is something so deeply rooted in many traditional fundraising practices that we may not really know what we are missing and the harm it's causing to us and our donors until we feel and experience transformational fundraising with authentic, mission-driven donor relationships.

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9 Nonprofit Leadership Skills Every Founder & Director Must Master

Get Fully Funded

Growing a nonprofit takes more than just passion: you also need creativity, persistence, and a handful of nonprofit leadership skills to guide your organization through the growth years and fulfill your mission. Without good leadership, everything falls apart. It’s like a band with no director – everyone is playing their own song and together it’s just noise instead of beautiful chords of music.

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The 990s are here. Why that’s a big deal and what happens now

Candid

In mid-May 2023, shouts of joy could be heard in the Candid offices. Passersby might have assumed a favorite sports team just won a game. Or maybe there was a landing on Mars. But no, we were just celebrating the release of new 990s. For those unfamiliar with the world of 990s : U.S. tax-exempt organizations are requested to file Forms 990 with the IRS annually, sharing information about their organization’s size, location, revenue, grantmaking, etc.

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Protect Your Nonprofit from the Dip in Donations

Fundraising Coach

The latest GivingUSA numbers are out. And the numbers aren’t pretty. Yes, the USA recorded over $499 billion was given from non-government sources last year. But the trend of fewer individuals giving accelerated. Individuals gave a 64% of the total – still the lion share of all giving – but a drastic drop from last year. Are people less generous?

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Hey journalists, we need to talk about your problematic portrayals of nonprofits

Non Profit AF

[Image description: A black and white cat in front of an iPad (or some type of pad), their mouth open in a shocked expression.