April, 2021

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Newsletter: How Top Nonprofits Staff Their Partnership Teams ; 10 Sponsorship Request Letters Every Nonprofit Needs ?? ; This Beer Tastes Horrible (But It’s All for a Good Cause)

Selfish Giving

We had a great Cause Docs clinic last week on Engaging Your Board in Selling Corporate Partnerships! You can watch the replay here. What should we tackle next on Cause Docs??? Take my 2-question survey. 2-Question Survey. ?? Partnership Notes 1. A sleek new aluminum bottle from Stella Artois will benefit The James Beard Foundation. The bottle includes a QR code so customers can nominate a restaurant to receive assistance.??

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Tips To Attract & Retain Skilled Volunteers That Grow Your Nonprofit

Bloomerang

The growth of any nonprofit requires the constant evaluation of where their untapped potential resources lie. . A famous demonstration of this in action concerns McDonald’s. Their original business plan relied solely on taking a cut of each franchise’s profits, until a sharp-eyed accountant highlighted that their greatest resource was, in fact, real estate.

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Trending Sources

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Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. Thank you! For Nonprofits Worldwide: 1. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey.

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How to Set Sponsorship Levels and Benefits for Your Next Fundraising Event

The Fundraising Authority

For most fundraising events , the majority of your money should be raised through sponsorships. Without a strong focus on sponsors, your event will not reach its true potential. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.

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What Nonprofit Communications Directors Should Name and Own

Kivi's Nonprofit Communications Blog

I use this quote from Thomas L. Friedman in my training all the time: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents.

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How to Up Your Nonprofit Game on TikTok

NonProfit PRO

By the looks of it on social, more and more nonprofits and social causes are getting on TikTok. There's a reason for it: It's where all the cool people hang out. Because of it, savvy nonprofit marketing pros know that's where they want to be as well.

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Newsletter: Competing Caterpillar Cakes Spark Retail War for Charity ; Perfect T-Shirt to Get Vaccinated in Benefits Great Cause ; The Era of Corporate Political Responsibility is Upon Us

Selfish Giving

????The Cause Docs ?? are back TOMORROW at 2pm EDT. Joining us are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They'll be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.

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8 Best Practices for Fall 2021 Golf Fundraisers

Nonprofit Tech for Good

By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fortunately, golf tournaments continue to provide a safe option for in-person fundraisers , with their outdoor setting and innate social distancing.

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The philanthropic response to the rise in Asian hate

Candid

On March 16, 2021, eight people were murdered in Atlanta. Six were Asian women: Soon Chung Park, Hyun Jung Grant, Suncha Kim, Yong Ae Yue, Xiaojie Tan, and Daoyou Feng. In the wake of their deaths, individuals, communities, and organizations have shown solidarity with words, actions, and millions of dollars pledged to end anti-Asian discrimination, violence, and hate.

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Social Media and Newsletter Ideas for May 2021

Kivi's Nonprofit Communications Blog

Don’t rack your brain trying to think of clever ideas for your social media updates, blog posts, or newsletter articles. These writing prompts can crush that writer’s block! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

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When Can We Meet with Donors Again?

NonProfit PRO

For most of the past year, the question of donor meetings was a no-brainer. We just couldn’t meet with donors and prospects face-to-face, which had, for so long, served as the gold standard in desired engagement, especially when soliciting major gifts.

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Newsletter: Engage Your Board in Selling Partnerships ; Red Nose Day Becomes Red Nose Year ; Toms Shoes Plots a Comeback - But Without One-For-One

Selfish Giving

The Cause Docs are back! Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They will be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.

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Nonprofit Strategic Communication: Internal Branding and Messaging

Bloomerang

If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight.

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How to Find and Work with a Nonprofit Virtual Assistant

Get Fully Funded

Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. What you need is a nonprofit virtual assistant or VA. A virtual assistant is an independent contractor who provides services for clients while working from their home office.

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The Employee Retention Credit: What Nonprofits Need to Know

Blue Avocado

Originally enacted as part of the CARES Act in March 2020, and subsequently voted into law last December, the Employee Retention Credit (ERC) may now be claimed by eligible employers—and that includes tax-exempt nonprofit organizations—that previously received a Paycheck Protection Program (PPP) loan. Since most eligible employers opted for a PPP loan instead of claiming […].

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Does Your Nonprofit’s Website Have These Features?

Kivi's Nonprofit Communications Blog

If you have been with us for a while, you know we just finished a HUGE website redesign. (If you are new here, then “Hello!”). We spent a good chunk of 2020 and into this year researching design trends, best practices, and the latest website bells and whistles. I already shared some Graphic Design Trends for 2021 , but here are the top features your nonprofit website MUST have: Mobile Friendly (or Responsive) Design.

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Using Science and Mindfulness to Improve the Well-Being of Nonprofit Employees

NonProfit PRO

There’s an important question in the nonprofit world: Who takes care of the caregivers? Or maybe a more valuable thought: How can nonprofits ensure their employees’ well-being? .

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Newsletter: How to Promote an In-Store Cause Marketing Program ; Luggage Company Makes the Case for Giving ; Keeping Partnership Sales Going During the Slow Summer Months

Selfish Giving

??Reminder: Tomorrow, Thursday, April 8th at 1pm EDT , TikTok Best Practices for Nonprofits with Partnership Programs. REGISTER. ????Last month, Brittany Hill from Accelerist delivered an outstanding Cause Docs "clinic" on how to prospect for corporate partnerships. You can watch the replay here. It will be well worth your time! As part of the clinic, attendees received Prospect - Like a Boss , part one of Accelerist's new Corporate Partnership Playbook Series - and they loved it!

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Nonprofit Content Creation: Back-To-The Basics of the Writing Process

Bloomerang

The Writing Process. So, you want to write new content; or maybe you need to write new content. You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. You may be wondering where do we start? . Before you put pen to paper, it’s important to establish what the writing process looks like so you can set yourself up for the greatest success.

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How to Form and Use an Advisory Board for Your Nonprofit

Get Fully Funded

A nonprofit Advisory Board can be a great way to engage key supporters with relevant professional skills, life experiences, and networks. But many Advisory Boards sit idle, with members not knowing their role and organizations not knowing what to do with the Board they created. Unlike a Governing Board, often called a Board of Directors, an Advisory Board has no decision-making authority and does not issue directives or have fiduciary responsibility.

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3 Tips to Help Your Nonprofit Steward Corporate Partners

Nonprofit Tech for Good

Sponsored Post by: Accelerist , a leader in social impact partnership technology, supporting hundreds of brands and charitable organizations in finding and growing their partnerships with each other. May 18 Webinar: Steward Corporate Partners Like a Boss. With a heightened focus on building new partnerships, the importance of stewardship is often overlooked in corporate fundraising.

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How to Delegate: From Doing It All to Having Staff

Kivi's Nonprofit Communications Blog

It’s so exciting. you’ve been a comms team of one forever and now you get to hire someone! You go through the process and find the perfect person. Then a month in, you start second-guessing yourself because it feels like you have even more work to do because now you have to supervise someone too. It’s time to learn the fine art of delegation!

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See How Non-Profits Now Engage Supporters On Their Phones

NonProfit PRO

Smartphones are how we communicate – in fact, a recent study shows that we look at them over a 100x each day. Now any nonprofit can communicate instantly by sending push notifications to the specific groups they work with and serve: volunteers, families, staff, and others. Geo-communication even enables messaging based on real-time location. For the next two weeks, curious non-profits can get a trial to see exactly how this works for their organization.

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Mastercard commits $10 million for COVID relief efforts in India

Candid

Reprinted from PND. Mastercard has announced a $10 million commitment to address COVID-related needs in India, where the numbers of virus-related diagnoses and deaths have skyrocketed in recent weeks, overwhelming the healthcare system in many areas. Awarded through the Mastercard Impact Fund, the commitment will help fund access to hospital resources, the purchase of oxygen, and support for the company's employees in India.

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Strategic Communication: External Nonprofit Communication

Bloomerang

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content.

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10 Mistakes to Avoid with Your Next Fundraising Video

Mission Minded

If you’re considering a video for your fundraising campaign, avoid these 10 mistakes to ensure your video leads to fundraising success. The post 10 Mistakes to Avoid with Your Next Fundraising Video appeared first on Mission Minded.

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[FREE WEBINAR] Steward Corporate Partners Like A Boss!

Nonprofit Tech for Good

Date: Tuesday, May 18, 2021. Time: 1pm EDT / 10am PDT. Presented by: Accelerist. Cost: Free. Your nonprofit just scored that dream partner you worked so hard to prospect and now have big plans in the works, but how do you ensure a prosperous and collaborative relationship? Are you taking the necessary steps to set your partnership up for longevity and success?

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The Pandemic Pause: Can We Be Gracious When We Meet Again?

Kivi's Nonprofit Communications Blog

Tara Collins. Today’s post comes from long-time friend of Nonprofit Marketing Guide, Tara Collins. I love her plea for patience and grace as we begin meeting up again in person. If you also have tips or thoughts about how we come out of the events of the past 13+ months, we would love to share them with our readers! Just send an email to kristina [at] nonprofitmarketingguide.com. .

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Thinking Beyond Grants: How to Thrive as a Nonprofit With Multiple Streams of Revenue

NonProfit PRO

Perhaps there has never been a more difficult time to be a nonprofit than in today’s society. As the economy continues to change, nonprofits are experiencing a growing need at the same time their funding sources are declining. .

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Leveling up your major gifts program

Candid

It has been quite a year. As we emerge from the depths of the pandemic, we must remember that never in the history of the United States have we experienced an equitable recovery to a disaster or recession. Instead, such events have intensified race, health, and wealth disparities. As development professionals, many of us see signs of an inequitable recovery in our daily work.

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When Looking to Diversify Your Development Office, Widen Your Lens

Bloomerang

Have you noticed that when talking about diversity, equity, and inclusion (DEI) in fundraising , the conversation frequently mentions the lack of suitable candidates of color? I’ve heard that to be a major gift officer you have to have access to people with money, be comfortable socializing with them, and speak their language. The implication is that these qualities are not so readily found in applicants of color. .

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Board Member Onboarding: Tips for Starting New Members Off on the Right Foot

Elevation

Like any leader at a nonprofit, you’re thrilled to welcome new board members to the team. You can’t wait to see these bright-minded individuals in action, furthering your nonprofit’s mission. But how can you maintain this enthusiasm and make sure your board members have everything they need to get started?

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3 Ways to Build Trust with Donors in a Virtual World

NonProfit Hub

How do you build trust with donors? These days, it can be easier to get the attention of thousands of little fish online than a few big fish right in your own pond. It’s the law of large numbers. With sleek one-tap payment options and crowd-funding strategies, you can use this attention to help fund your programs. But first, you have to establish meaningful relationships with your audience.

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Tell Me Where Your Board Has Been Genuinely Helpful in Marketing

Kivi's Nonprofit Communications Blog

I’m often asked by the communications directors I coach about the relationship they should have with their nonprofit’s board of directors. Should they attend meetings? What marketing metrics should go in a board report? If they get 10 minutes with the board at a meeting, how should they spend that time? Should they have a marketing and communications committee and, if yes, what would they do?

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Building a Dynamic Nonprofit Board: A Further Examination

NonProfit PRO

In this article, we continue the review of a board’s function, examine elements of weak boards to avoid, determine ways to recruit and retain great board members, plus understand the role of organizational mission.

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Video teaser: Candid’s brand-new, free training for funders

Candid

We’re pleased to announce today’s launch of a new, free course for grantmakers, “Funding Smarter: Using Candid Tools to Inform and Share Your Foundation’s Work.” This two-hour, online course—which you can take at your own pace—will show you how to use Candid’s tools to: find aggregate and trend funding data about the fields in which you work, identify funding connections and gaps, identify potential peers and partners, discover and learn from what your funding peers are doing, improve what is kn

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[ASK AN EXPERT] Who are the Best Prospects for Legacy Gifts?

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit leader who needs advice on who the best prospects are to ask for legacy gifts. Dear Charity Clairity, My board wants us to develop a legacy giving program.

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