NonProfit PRO
OCTOBER 13, 2022
Mastercard announced the recurring donation regulations that took effect Sept. 22 — and were going to kick in March 21, 2023, for nonprofits — will now be deemed best practices and not required for for-profit or nonprofit merchants, as long as they aren’t cited with excessive chargebacks. .
Ann Green
OCTOBER 4, 2022
Do you send all your donors the same appeal and thank you letter? Do you also feel your appeals aren’t bringing you the donations you need? Hmm, there may be a correlation here. If you’re not segmenting your donors into different groups, you’re missing a chance to raise more money and let your donors know you recognize them for who they are. Your donors are not the same.
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Amy Eisenstein
OCTOBER 28, 2022
Am returning to work in the field of non-profit fundraising, and really appreciate your articles. They have been so helpful in helping feel I am getting back up to speed. (BTW – is there a typo in the header of item 25? Please feel free to edit this bit out if you decide to post my comment :0).
Joan Garry
OCTOBER 20, 2022
Do your org’s diversity & inclusion initiatives go deeper than how diverse your board and staff is (or isn’t)? Learn all about a creative move one of my clients made to bring racial diversity to life in their organization! The post One of the Most Creative Diversity and Inclusion Initiatives Ever appeared first on Joan Garry Consulting.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
NonProfit Leadership Center
OCTOBER 10, 2022
Google is consistently the top-visited website in the U.S., and search engines drive the majority of all website traffic. Have you ever wondered how to get your nonprofit to rank higher on Google or to show up on the first page of search results? One of the answers lies in mastering SEO. Search engine optimization, also known as SEO, is the process of maximizing the number of visitors to your website by implementing strategies that will help it appear higher on the list of search engine results.
Nonprofit Marketing Guide
OCTOBER 18, 2022
We just finished our Creating Your Donor Communications Plan Master Class and we kicked things off by talking about getting your messaging right. The #1 question to ask yourself in order to do that is: What’s my call to action? But what if you have various staff members arguing about what you should ask supporters to do in your newsletter or on social media?
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
OCTOBER 17, 2022
Year-end fundraising season is starting to gear up. I’m already seeing appeal letters in my mailbox and this is just the beginning. Speaking of appeal letters, you should plan to send one by mail. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment. However, if you just send one fundraising letter and wait for the donations to come in, you’ll be disappointed.
Amy Eisenstein
OCTOBER 20, 2022
[…] fundraising season is heating up. It’s normally the time nonprofits raise more than the rest of the year combined. But as the markets falter and uncertainty creeps in, you and your donors may be facing […].
NonProfit Leadership Alliance
OCTOBER 10, 2022
Written by: Miles Bilka, CNP. Reading Time: 2 minutes. Are you bored of using the same virtual backgrounds for every meeting? Or are you constantly on the move? Try setting up a new background perfectly made for a Certified Nonprofit Professional (CNP), like you! Are you unfamiliar with what the CNP credential is? We got you! The Certified Nonprofit Professional credential is the only nationally recognized credential in nonprofit management that provides learning and real-world experience.
Joan Garry
OCTOBER 6, 2022
Check out my list of the top 10 nonprofit leadership books everyone should read to learn valuable insights on things like messaging, running effective meetings, and navigating the currently evolving workplace dynamics. The post Joan’s Top 10 Nonprofit Leadership Books appeared first on Joan Garry Consulting.
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Nonprofit Marketing Guide
OCTOBER 6, 2022
Raise your hand if you are a nonprofit communications director who has been formally trained in graphic design. OK, you three don’t need to read this blog post. (But if you want to guest post for us, give me a shout!). But we know the majority of you are not trained designers and graphic design is just a necessary part of your everyday work as a nonprofit communicator.
NonProfit PRO
OCTOBER 19, 2022
Nonprofits are poised now more than ever to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged. Here are seven ways we can expect to see the next generation of giving change.
Ann Green
OCTOBER 24, 2022
It’s year-end fundraising time. You may have already started your campaign or are planning to soon. Nonprofit organizations rely on year-end for a good chunk of their revenue. Maybe you haven’t raised as much money as you planned this year and need to make up for that. Maybe your fundraising appeals never seem to perform as well as you would like. Fundraising is hard and you can’t just send a bunch of generic appeals and hope the money comes in.
NonProfit Leadership Center
OCTOBER 31, 2022
For nonprofit professionals who aspire to be a CEO or senior leadership team member, a graduate certificate in nonprofit management is a powerful step to make that goal a reality. The Nonprofit Leadership Center offers a graduate certificate in nonprofit management in collaboration with the University of Tampa. Applications are now open for the 2023-24 program.
NonProfit Leadership Alliance
OCTOBER 20, 2022
Written by: Jenna McGuire. Reading Time: 7 minutes. In today’s world, we know that self-development and self-care are essential, and impact both our personal and professional lives. In our early careers, the opportunities for continued learning are abundant, and the decision to pursue additional professional certifications may have been a natural progression in your career, or necessary to ascertain your goal position.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 18, 2022
Benefits of incorporating AI Tools in your Content Marketing Strategy. Are you looking to scale your content marketing efforts? Check out how AI Tools fit in your Content Marketing Strategy. Do AI Tools serve content marketing strategy? Yes, they do! AI is making life easier, we all make content in our daily life in different ways such as by clicking pictures, recording videos, writing articles then posting them to different social media platforms.
Nonprofit Marketing Guide
OCTOBER 13, 2022
We all know how much time nonprofit communicators spend on creating and posting social media content (Hint: A LOT). But what’s it all for? I recommend that you connect your social media strategy back to specific nonprofit marketing goals and objectives. Here are the 12 categories of nonprofit communications objectives that we suggest you start with for all of your work.
NonProfit PRO
OCTOBER 28, 2022
With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.
Fundraising Coach
OCTOBER 18, 2022
One of the hard truths about fundraising is that: fundraising isn’t always fun. Good fundraising is. tedious, meticulous, regular, pleasant persistence. (Even when you don’t feel like being pleasant.). If you’re not getting the results you want, look at your own activity. For example, if “no one” is getting back to you, are you really attempting to connect with people?
Nonprofit Tech for Good
OCTOBER 25, 2022
According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e., capture an email address] through digital advertising. Most small and medium-sized nonprofits can’t afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost – namely, your nonprofit’s website empowered with any of the following unique call-to-actions (CTAs). 1) Top bar opt-ins and links.
NonProfit Leadership Alliance
OCTOBER 26, 2022
When you build strong relationships with your donors, you’re increasing the odds that they will continue supporting you now and in the future. However, building relationships isn’t just an important part of the donor journey —it’s crucial for maintaining strong connections with all of your organization’s supporters, including your volunteers, corporate partners, and other community members. .
Clairification
OCTOBER 31, 2022
Don’t look in the mirror. Look out the door. No nonprofit can afford to be an island. As tempting as it may be to stay in your comfort zone, wearing blinders that enable you to forge straight ahead without noticing what’s going on around you, this is a dangerous practice. Because sometimes the landscape changes dramatically. And when it does, your nonprofit could get left behind.
Nonprofit Marketing Guide
OCTOBER 4, 2022
I was scrolling through Instagram this morning and came across this carousel about bad habits. Habit #6 stood out in particular: I had not heard of Jonathan Mann, but I liked this thought process so I looked him up. And I found an article he wrote about The 70–20–10 Theory on Medium. He is a songwriter and writes a song every day. Can you imagine? Some of his stuff had gone viral, but most of it has not which is what led him to the 70-20-10 theory.
NonProfit PRO
OCTOBER 4, 2022
Donors, especially first-time donors, can lose confidence in their decision to give if your donation page is purely transactional or difficult to use. Here are 10 ways to ensure your donation page makes it easy for donors to give and feel great about supporting your organization.
Stanford Social Innovation Review
OCTOBER 11, 2022
By Mark Horoszowski. ESG investing has been all over the headlines lately, and not in a good way. As discussions about ESG become more and more polarized—while progressive politicians push for aggressive regulations, billionaires like Elon Musk call it a “scam” and nonprofits accuse businesses of greenwashing—leaving consumers increasingly confused.
Nonprofit Tech for Good
OCTOBER 12, 2022
According to the Giving USA 2022 Report , giving by foundations to nonprofit organizations grew by 3.4% in 2021 to $90.88 billion. Foundation grants now represent 19% of total giving to nonprofits – the largest share on record. The websites listed below can help your nonprofit search and apply for grant funding. If you need training in grant writing, a good place to start is with this free Introduction to Proposal Writing course and the best-selling book, How to Write a Grant. 1.
Bloomerang
OCTOBER 3, 2022
Your donor database is only as good as the data you put into it. With the year-end giving season upon us, now is the time to prepare for fundraising success in 2023. A clean database should be a high priority as you plan ahead. As with every other industry today, nonprofits are especially dependent on good data to be successful. And donor data is at the top of the critical care list.
Clairification
OCTOBER 17, 2022
Negative self-talk can really mess you up. So say behavioral scientists, psychologists and researchers. I recently ran across an article on the CNBC Make It blog by Kathy and Ross Petras , and want to share it because it rings so true for me. And I hope for you as well. Many times, professionally and personally, we can’t make the problem go away. Our control lies fundamentally in how we approach the problem.
Nonprofit Marketing Guide
OCTOBER 28, 2022
No tricks here. Just some scary good articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a TikTok Holiday Guide, tips for Instagram Reels, fresh data on the state of digital marketing, how to avoid being labeled as spam, and more. It’s time for Mixed Links… Later has The Top Instagram Reels Trends to Try This Week and How to Find Trending Sounds on Instagram Reels.
NonProfit PRO
OCTOBER 27, 2022
The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.
Veritus Group
OCTOBER 24, 2022
When you're a frontline fundraiser, your job becomes more than just a career as you help your donors make an impact on the world. The post Why Being a Frontline Fundraiser is NOT Just a Career appeared first on Veritus Group.
Nonprofit Tech for Good
OCTOBER 15, 2022
Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit.
Bloomerang
OCTOBER 5, 2022
“Change is inevitable, growth is an option.” – John C. Maxwell. It’s no secret that as a global society we’ve had a few changes thrown at us in the last few years. Even aside from a global pandemic, an ever changing landscape of technology and politics have caused all of us to have to navigate change. Let’s get one thing straight – change is the only constant we can count on.
Stanford Social Innovation Review
OCTOBER 20, 2022
By Glenn Harris , Michael McAfee & Dorian Warren. “If we want a change, we have to be quite intentional. We’ve got to tell the damn truth that the system we currently have is oppressive.” That’s how Michael McAfee, president and CEO of PolicyLink, describes the centrality of narrative change to the cause of housing justice.
Nonprofit Marketing Guide
OCTOBER 27, 2022
Are you looking for a new nonprofit marketing job? Or are you hiring for new positions on your nonprofit communications team? . Here’s a list of places to consider looking and/or posting. Please be sure to carefully read each site’s requirements before posting. You may need to have an account or join the Facebook Group to post and there may be a fee involved.
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