October, 2022

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One of the Most Creative Diversity and Inclusion Initiatives Ever

Joan Garry

Do your org’s diversity & inclusion initiatives go deeper than how diverse your board and staff is (or isn’t)? Learn all about a creative move one of my clients made to bring racial diversity to life in their organization! The post One of the Most Creative Diversity and Inclusion Initiatives Ever appeared first on Joan Garry Consulting.

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Mastercard to Exempt Nonprofits in Good Standing From Recurring Donation Regulations

NonProfit PRO

Mastercard announced the recurring donation regulations that took effect Sept. 22 — and were going to kick in March 21, 2023, for nonprofits — will now be deemed best practices and not required for for-profit or nonprofit merchants, as long as they aren’t cited with excessive chargebacks. .

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Benefits of incorporating AI Tools in your Content Marketing Strategy

Nonprofit Marketing Insights by GlobalOwls

Benefits of incorporating AI Tools in your Content Marketing Strategy. Are you looking to scale your content marketing efforts? Check out how AI Tools fit in your Content Marketing Strategy. Do AI Tools serve content marketing strategy? Yes, they do! AI is making life easier, we all make content in our daily life in different ways such as by clicking pictures, recording videos, writing articles then posting them to different social media platforms.

Marketing 138
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ESG Needs a Shared Language

Stanford Social Innovation Review

By Mark Horoszowski. ESG investing has been all over the headlines lately, and not in a good way. As discussions about ESG become more and more polarized—while progressive politicians push for aggressive regulations, billionaires like Elon Musk call it a “scam” and nonprofits accuse businesses of greenwashing—leaving consumers increasingly confused.

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Pleasant Persistence (it’s boring but effective)

Fundraising Coach

One of the hard truths about fundraising is that: fundraising isn’t always fun. Good fundraising is. tedious, meticulous, regular, pleasant persistence. (Even when you don’t feel like being pleasant.). If you’re not getting the results you want, look at your own activity. For example, if “no one” is getting back to you, are you really attempting to connect with people?

Activism 135
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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e., capture an email address] through digital advertising. Most small and medium-sized nonprofits can’t afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost – namely, your nonprofit’s website empowered with any of the following unique call-to-actions (CTAs). 1) Top bar opt-ins and links.

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Joan’s Top 10 Nonprofit Leadership Books

Joan Garry

Check out my list of the top 10 nonprofit leadership books everyone should read to learn valuable insights on things like messaging, running effective meetings, and navigating the currently evolving workplace dynamics. The post Joan’s Top 10 Nonprofit Leadership Books appeared first on Joan Garry Consulting.

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How (and Why) to Attract Gen Xers and Baby Boomers for Year-End Giving

NonProfit PRO

While the younger generations make sense for brand awareness, the older generations make sense for high-level gifts. So, it's time for a strategy update if you're struggling to attract Gen Xers or boomers as donors or have been ignoring them. Here are four ways to target these groups.

Marketing 120
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Changing the Housing Narrative by Talking About Race and Values

Stanford Social Innovation Review

By Glenn Harris , Michael McAfee & Dorian Warren. “If we want a change, we have to be quite intentional. We’ve got to tell the damn truth that the system we currently have is oppressive.” That’s how Michael McAfee, president and CEO of PolicyLink, describes the centrality of narrative change to the cause of housing justice.

Values 131
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What Is Bad Data Really Costing Your Organization?

Bloomerang

Your donor database is only as good as the data you put into it. With the year-end giving season upon us, now is the time to prepare for fundraising success in 2023. A clean database should be a high priority as you plan ahead. As with every other industry today, nonprofits are especially dependent on good data to be successful. And donor data is at the top of the critical care list.

Health 119
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8 Grant Research Tools for Nonprofits

Nonprofit Tech for Good

According to the Giving USA 2022 Report , giving by foundations to nonprofit organizations grew by 3.4% in 2021 to $90.88 billion. Foundation grants now represent 19% of total giving to nonprofits – the largest share on record. The websites listed below can help your nonprofit search and apply for grant funding. If you need training in grant writing, a good place to start is with this free Introduction to Proposal Writing course and the best-selling book, How to Write a Grant. 1.

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Improve Your Fundraising and Communications by Segmenting Your Donors

Ann Green

Do you send all your donors the same appeal and thank you letter? Do you also feel your appeals aren’t bringing you the donations you need? Hmm, there may be a correlation here. If you’re not segmenting your donors into different groups, you’re missing a chance to raise more money and let your donors know you recognize them for who they are. Your donors are not the same.

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11 Phrases to Retire

Clairification

Negative self-talk can really mess you up. So say behavioral scientists, psychologists and researchers. I recently ran across an article on the CNBC Make It blog by Kathy and Ross Petras , and want to share it because it rings so true for me. And I hope for you as well. Many times, professionally and personally, we can’t make the problem go away. Our control lies fundamentally in how we approach the problem.

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7 Ways the Next Generation of Giving Will Look Dramatically Different

NonProfit PRO

Nonprofits are poised now more than ever to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged. Here are seven ways we can expect to see the next generation of giving change.

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Putting Health at the Center of Climate Change

Stanford Social Innovation Review

By Daniella Foster. The kick-off article to this series shared a startling statistic: Forty percent of the world’s population is highly vulnerable to the effects of climate change, and most of the people in this group live in the countries least responsible for causing it. What’s also startling is that climate change is one of this group’s least immediate concerns.

Health 122
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Navigate Change Management: Set Your Nonprofit Up For Success

Bloomerang

“Change is inevitable, growth is an option.” – John C. Maxwell. It’s no secret that as a global society we’ve had a few changes thrown at us in the last few years. Even aside from a global pandemic, an ever changing landscape of technology and politics have caused all of us to have to navigate change. Let’s get one thing straight – change is the only constant we can count on.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit.

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Your Fundraising Campaign Will be More Successful if You Go Multichannel

Ann Green

Year-end fundraising season is starting to gear up. I’m already seeing appeal letters in my mailbox and this is just the beginning. Speaking of appeal letters, you should plan to send one by mail. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment. However, if you just send one fundraising letter and wait for the donations to come in, you’ll be disappointed.

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Nonprofit Holiday Gift Guide

Nonprofit Megaphone

In recent years, we’ve seen a gradual shift toward giving more meaningful gifts rather than extravagant items. These can be thoughtful gifts that simply show how well you know your family and friends. As many families have scaled back during challenging times, being with loved ones and showing appreciation for one another is, as always, what’s important.

Children 105
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Maximize Your Social Fundraising This Giving Season

NonProfit PRO

With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.

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The False Promise of Corporate Carbon Neutrality

Stanford Social Innovation Review

By Auden Schendler. Highlighting the gap between real action and tokenism, Patagonia founder Yvon Chouinard’s visionary donation of his company to the climate cause lights the way for other progressive corporations—if they choose to follow. But they probably won’t. Last year I did some sustainability consulting for a young outdoor company.

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Ask Rita: What to Do When the FMLA Replacement Is A Better Performer

Blue Avocado

What happens if an employee who is filling in for another employee out on FMLA turns out to be better in the position? What are our options? The post Ask Rita: What to Do When the FMLA Replacement Is A Better Performer appeared first on Blue Avocado.

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6 Ways to Make Giving Easier With Embedded Giving

Nonprofit Tech for Good

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Every visitor of your nonprofit website is a potential donor. According to Classy, nonprofits that use an embedded checkout form during the year-end giving season experience a 28% increase in revenue per website visitor.

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Funding & Grant Resources For Nonprofits Focused On Senior Care

Bloomerang

According to the US Census Bureau, there are more than 46 million adults age 65 and older living in the U.S.; by 2050, that number is expected to grow to almost 90 million. This creates both a demand and opportunity for organizations whose focus is primarily serving this target group. Our funder list below focuses on funding for those prioritizing senior care, opportunities and resources for elderly individuals, and for researchers focused on concerns that affect the elderly.

Insurance 102
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Justice Beyond the Polls: Investing in Black Youth Organizers

NonProfit Quarterly

Casting a ballot, while important, is “the floor,” or the bare minimum, when it comes to creating real social change. Electoral engagement is key, without a doubt. But voting is only one part of what it takes to ensure that Black communities are seen and Black people are treated as full human beings who can thrive in this country. Black youth and their collective power go beyond their strength as a voting bloc, and no one knows that better than Black youth organizers—young leaders who need susta

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10 Tips to Create an Effective Website Donation Page

NonProfit PRO

Donors, especially first-time donors, can lose confidence in their decision to give if your donation page is purely transactional or difficult to use. Here are 10 ways to ensure your donation page makes it easy for donors to give and feel great about supporting your organization.

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Solving Social Media’s ‘Local Paradox’

Stanford Social Innovation Review

By Chand Rajendra-Nicolucci & Ethan Zuckerman. Cameron Childs’ parents own a beach house in Bethany Beach, Delaware. One day his wife and daughter, who are both Black, headed there for a vacation. Later that same day, Cameron told The Root , he received a notification on local social network Nextdoor titled “Spook Alert,” a phrase used by his parents’ neighbors in Bethany Beach when Black people are spotted in the neighborhood.

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From Transition to Transformation: Key Lessons from the Pandemic for Nonprofits

Blue Avocado

Article In Brief: The Problem: As nonprofits emerge from the effects of COVID-19, a return-to-normal mindset will not enable nonprofits to succeed going forward in a changed world. Why it Happens: Surviving the pandemic required a prolonged sprint to pivot to online platforms, finds new sources of funding, and more. It is tempting to want […].

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Nonprofit Radio for October 31, 2022: Team Care

Tony Martignetti

Susan Comfort: Team Care Susan Comfort wants you to go beyond self care, which we’ve covered over the last two weeks, to team care. Yes, take care of yourself and your friends, then look after your team. She’s founder of Nonprofit Wellness, and this was part of our coverage of the 2021 Nonprofit Technology … Continue reading Nonprofit Radio for October 31, 2022: Team Care → Susan Comfort: Team Care Susan Comfort wants you to go beyond self care, which we’ve covered over the last tw

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Why I Donated: The Story That Inspired Me To Make A $25 Recurring Donation To Doctors Without Borders

Bloomerang

This is a new series from Bloomerang called Why I Donated. In each post, one donor will share what inspired them to make their donation and why they donated to that specific cause. Our hope is that this series will provide you with an even better understanding of the people who can help you move your mission forward. Keep reading to find out why CM, a marketing professional in Tennessee, set up a $25 monthly donation for Doctors Without Borders.

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Global Tech Leader: Why Collaborating And Supporting Women in Tech Is Urgent  

Fundraising Leadership

Kristin Naragon, VP of global marketing and strategy at Akeneo, at a recent conference. The customer may or may not be always right, but Kristin Naragon tries to always do right by the customer. She also tries always to do right to create gender fairness, equity and inclusion for women in tech. As VP of global marketing and strategy at Akeneo, a product experience platform for more than 600 companies such as Sephora, Forever 21, Carhartt and more, Naragon works on global strategies for better cu

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Don’t Make Year-End Giving a Transaction

NonProfit PRO

Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate with supporters in such a way to maximize not only short-term income but subsequent giving as well. A feature of most year-end campaigns emphasizes the tax benefits of charitable giving. .

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Housing and Climate: Funding Holistic Solutions

Stanford Social Innovation Review

By Dana Bourland. The long and continued practice of racist housing practices and policies in the United States means that Black people, Indigenous people, and people of color are the most likely to have insecure access to safe and affordable housing, to be unhoused— and to live in places that are disproportionately vulnerable to the effects of climate change.

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Comment on 27 Ways to Cultivate Donors and Build Deep, Lasting Relationships by Irene Kaufman

Amy Eisenstein

Am returning to work in the field of non-profit fundraising, and really appreciate your articles. They have been so helpful in helping feel I am getting back up to speed. (BTW – is there a typo in the header of item 25? Please feel free to edit this bit out if you decide to post my comment :0).

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The New Nonprofit Checklist: From Finances to Management

Get Fully Funded

Deciding to start a new nonprofit is the beginning of an incredible journey. You have an inspiring mission in mind, people you want to help, and the drive to do whatever it takes to make an impact. You knew starting an organization from scratch would take lots of time and effort. But once you see your nonprofit’s impact, the hard work will all be worth it.

Finance 98
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Don’t Let Your Message Get Lost in the Giving Day Frenzy

Mission Minded

Here are four communications best practices you can employ to ensure your messaging is on-brand and breaks through the giving day frenzy. The post Don’t Let Your Message Get Lost in the Giving Day Frenzy appeared first on Mission Minded.

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Disaster Relief Fundraising: Critical Tools for Donations + Examples

Donorbox Nonprofit

When disaster strikes – whether natural events, global pandemics, or any other number of emergencies – so, too, can extreme devastation. The world’s nonprofits are the true heroes of these catastrophic situations, stepping in and stepping up, especially when support is needed most. At Donorbox, we exist to serve you and to make it possible […].