March, 2016

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Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” It is time marketers get real on the importance of customer experience.

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How Nonprofits Can Increase Reach and Engagement Using Facebook Notes

Nonprofit Tech for Good

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. Most nonprofits have likely removed the Notes app in the years since, but you may be surprised to find it – and many other apps that you quit using years ago – still “Added” to your page.

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Trending Sources

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Have you tried fundraising in a "vision vacuum"?

Fundraising Coach

I've been a leadership guy a lot longer than I've been a fundraising coach. In fact, one of the things I love about nonprofit fundraising is that fundraising impacts all areas of leadership: mission, vision, values, staff recruitment and retention, communicating vision. Everything. Have you ever been in that situation? Have you ever had to fundraise in a nonprofit that lacked vision?

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10 Bad Fundraising Decisions

The Agitator

I’m sure most Agitator readers have seen or made some bad fundraising decisions. Think about it … what’s the worst fundraising decision you’ve observed? If you’re lucky, perhaps the one that comes to your mind was an anomaly … a one-off’er. And even better, maybe an important lesson was learned. On the other hand, maybe what comes to mind is a pattern … some organization or person making recurring bad decisions, never learning.

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Is Emotion Missing from Your Capital Campaign?

Mission Minded

Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. Case statements are written to prove the rational point that the money is needed and will go to good use. So it’s no surprise that the arguments prospective donors hear about why they should support a campaign are highly rational, logical, […].

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Why Nonprofit Stories are the Secret to Success

NonProfit Hub

Marc Pitman is a guest contributor for Nonprofit Hub. helps leaders, especially in nonprofits, lead their teams with more effectiveness and less stress. The author of “ Ask Without Fear! ®,” he is the founder of The Concord Leadership Group and FundraisingCoach.com. He’s also the executive director of TheNonprofitAcademy.com and an Advisory Panel member of Rogare , a prestigious international fundraising think tank. _.

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Day in the Life of a Nonprofit Communicator – Amber Genet

Kivi's Nonprofit Communications Blog

Amber Genet. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d need to hear from more of you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. ~Kristina. Amber Genet is the Director of Marketing and Communications at the Barberton Community Foundation.

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Is your community suffering from an attack of a charity ideology?

Fundraising Coach

If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Local and state governments are threatening to tax charities. Federal governments are testing new regulations that would never be considered on corporations. And media reports of charity scams or questionable spending leave the impression that all nonprofits are suspect.

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Swiss Army Knife for Online Fundraisers

The Agitator

Here’s a healthy, helpful and constructive way to spend part of your weekend. M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not do some Social Media Calisthenics.

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5 Things You Need to Know about Nonprofits + Big Data

EveryAction

To find out more about how nonprofits are using (or not using) their data to do more good, we asked over 460 nonprofit professionals about their habits, culture, and outlook on the state of data at their organizations. This week, we released the survey results + invited Randy Hawthorne , Executive Director and wearer of many hats at Nonprofit Hub , for a conversation about the data and findings we gathered.

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The Data Every Nonprofit Should be Tracking

NonProfit Hub

Data can be a daunting thing. IBM says that 2.5 quintillion bytes of data are produced every day. There’s no denying that some of that information could be used by your organization, and you don’t need to be a statistics major to take advantage of it. Here are some things that can help you understand how your organization can use data for good. Why You Should Collect Data.

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Editorial Planning When Everything Is Up in the Air

Kivi's Nonprofit Communications Blog

You know that an editorial calendar is a great tool, in theory. But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible. How can you plan when you are waiting on the unpredictable behaviors of a legislative or judicial body, on breaking news in a particular subject area or geographic location, or on natural or man-made disasters that may or may not occur?

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Are You a Robot or a Human?

Ann Green

I’m a big fan of the Haggler,The New York Times columnist who steps in to help “aggrieved consumers” with his own mix of humor and snark. In a recent column Running the Car Rental Agreement Gantlet , he tried to help a man resolve a dispute with a rental car company. When the Haggler contacted the company, a representative responded with a robotic response reciting a bunch of rules that weren’t relevant in this case.

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Is your community suffering from an attack of a charity ideology?

Fundraising Coach

If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Local and state governments are threatening to tax charities. Federal governments are testing new regulations that would never be considered on corporations. And media reports of charity scams or questionable spending leave the impression that all nonprofits are suspect.

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How’s Your Fundraising Robot Doing?

The Agitator

This Agitator is now back on station following an expedition Down Under to present at the 2016 Conference of the Fundraising Institute of Australia (FIA) and to meet with Tom at The Agitator’s Southern Hemisphere HQ for some conspiratorial back and forth on Agitator goals for the future. I’ll be sharing some of the insights gained from this journey with you; and will begin today with a fascinating presentation by Daryl Upsall that served as the wrap-up session for the splendid FIA Conference.

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Why I don’t cry foul when I hear how much money sits in DAFs

iMarketSmart

Al Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing. For instance, fairly recently he pointed out Fidelity Charitable’s unforgivable lack of transparency. I very much appreciate his post on that here. He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts.

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How to Access and Use Big Data in the Nonprofit World

NonProfit Hub

Marius Moscovici is a guest contributor for Nonprofit Hub. He is the founder and CEO of Metric Insights. He founded the company in 2010 to transform the way business intelligence is performed so organizations of any size can quickly and easily deploy powerful analytics. Marius has more than 20 years of experience in analytics and data warehousing and was previously the co-founder and CEO of Integral Results, a leading business intelligence consulting company that was acquired by Idea Integration

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists who might be interested in covering your nonprofit.

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3 Self-Care Tips for Nonprofit Teams

Care2

The nonprofit sector is no stranger to burnout and unhealthy work habits. Mobilizing a base of supporters and advocating for meaningful change that will positively impact the world can sometimes feel draining. There are just not enough hours in the day to get everything done. As the cofounder of a web agency that teams up with nonprofits to fight for social change, I think about how we can do a better job of integrating self-care and good health habits into our day-to-day work.

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Are you following up on your quality of life? #followupfriday

Fundraising Coach

It's Follow Up Friday! In most of my #followupfriday email reminders , I encourage subscribers to reach out to people or following up on uncompleted tasks. Often they're following up with donors and prospects and staff. But today, I invited them to do a follow up of another kind: follow up on their career goals. Yesterday, I worked on slides for a seminar I'm co-presenting with Meghan Godorov and Mazarine Treyz next month as part of the Fundraising Career Conference.

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Agitator Buys AFP, DMANF and IoF. Bans PowerPoints.

The Agitator

In a pre-dawn move that caught both your Editors totally unaware, the Global Investment Committee of The Agitator announced the acquisition of three of the largest fundraising associations in the world. With the promise that news of additional acquisitions will follow shortly, Lord McKeever R. Hamilton, IV, Chair of the Investment Committee promised immediate and major changes at the Association of Fundraising Professionals, Direct Marketing Association’s Nonprofit Federation and the U.K’s Insti

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Most planned gift prospects don’t ever want to meet you

iMarketSmart

That’s right. Most planned gift prospects actually don’t ever want to meet you. They’ll even go so far as to tell you that they will never, ever make a legacy gift to your organization. But then, guess what? They do! Why? Because most are not rich. Tweet This! Their major gift will occur after their lifetime. They want to give more now but they can’t.

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4 Ways to Participate Online in the 2016 AFP International Fundraising Conference

Nonprofit Tech for Good

Attended by over 4,000 fundraising professionals, the 2016 AFP International Fundraising Conference will be held March 20-22 in Boston, MA. If you can’t attend in person, thanks to social media and live streaming technology you can still participate in the conference online. The general sessions are definitely worth tuning into (Kofi Annan and Kumi Naidoo) and the education sessions will no doubt provide some valuable new insight into fundraising trends.

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How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from. Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter here at Nonprofit Marketing Guide, and we’d like to share the results with you.

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How Political Giving Impacts Nonprofit Donations

Care2

A lot of nonprofits question how big election years will impact their fundraising, especially if they are not a C4 or a PAC. They worry that donors will prioritize candidate donations over their nonprofit. A new report by Blackbaud shows that this assumption may be wrong. During the 2012 elections, data showed that political donors tracked by the Federal Election Commission gave more to nonprofit organizations in 2012 than they did in 2011.

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What is The Concord Leadership Group LLC?

Fundraising Coach

Some of you have been seeing my name associated with at group called "The Concord Leadership Group LLC." You've seen it mentioned in the emails you get from The Fundraising Coach. And over the last few weeks, since the release of the nonprofit sector leadership report , you've probably seen more and more posts from The Concord Leadership Group. Hey Fundraising Coach, what's is The Concord Leadership Group LLC I'm increasingly being asked "The Concord Leadership Group?

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Fundraising Change Is Like Climate Change

The Agitator

The greatest fallacy in nonprofit thinking is that maintaining the ‘status quo’ is the least risky of all strategic options. In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. Most fundraisers — even the most sophisticated among us — intellectually recognize the danger of standing still and avoiding change.

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4 Ways to Save Your Sanity: Review & Approval 2.0

Getting Attention

How many of your communications projects go nowhere because the approval process is a landmine? For many of us, that happens way too often. We diligently do our homework, developing buy-in from colleagues (by highlighting what’s in it for them) and sourcing practical insights on audience habits and wants. We use these guidelines to get “it” right, whether it’s a first-ever formalized organizational talking points, campaign mini-site, new program marketing plan, an anniversary celebration approa

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10 Ways Board Members Can Fundraise WITHOUT Asking for Money

NonProfit Hub

Rachel Muir, CFRE, is a guest contributor for Nonprofit Hub and speaker at Cause Camp 2016. She is Vice President of Training at Pursuant where she transforms individuals into confident, successful fundraisers through classroom, custom and online training. When she was 26 years old, Rachel Muir launched Girlstart, a nonprofit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card.

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success.

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Building the Way to San Jose: Here's what EveryAction will be up to at 16NTC.

EveryAction

Like many of you, we're just a week away from heading to sunny California for the 2016 Nonprofit Technology Conference (16NTC) , one our favorites, and one of the best nonprofit conferences of the year. Our events team has been working tirelessly on some pretty fantastic festivities, high-quality educational offerings, and fun giveaways, just for you.

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Have you tried fundraising in a "vision vacuum"?

Fundraising Coach

I've been a leadership guy a lot longer than I've been a fundraising coach. In fact, one of the things I love about nonprofit fundraising is that fundraising impacts all areas of leadership: mission, vision, values, staff recruitment and retention, communicating vision. Everything. Have you ever been in that situation? Have you ever had to fundraise in a nonprofit that lacked vision?

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Fundraising Miracle

The Agitator

Short-term thinking is by far the greatest enemy of effective fundraising. Signs of this noxious enemy abound. Boards and CFOs afraid to make an acquisition spend that can’t be recovered in a year — or less. CEOs who won’t invest in skill-building and continuing education for fundraising staffs. Fundraisers who persist in using metrics like % of response, cost-of-money-raised and RFM, unaware or uncaring that these lagging indicators provide no path to the future.

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Write Better than Ever Before

Getting Attention

Need help with that campaign email or program registration mini-site due to launch last week? Ready to move from making mediocre messages to the most audience-delighting, highest-impact calls to action of your life? How about getting there via a captivating romp through the life—and laws—of one of the most motivating fundraising writers around? You can get it all with Jeff Brooks’ Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing.

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Marketing Tools for Your Nonprofit and When They’re Effective

NonProfit Hub

Lately, we’ve been talking about taking an integrated marketing approach. We’ve discussed what that means, how it’s a useful practice for your nonprofit and how your nonprofit should be looking at your marketing strategies. Today, we’re breaking it down further into the most common communication tools used in integrated marketing. Whether it’s direct mail or advertising, each marketing tool has a unique purpose and a place in your integrated marketing plan.

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How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

John Killoran. John Killoran, CEO of @Pay , got us started last week in Mobile Fundraising 101: The Basics. This week he’s back to show you how to market your mobile fundraising campaign. ~Kristina. Guest Post by John Killoran. Text-to-give technology gives you the best of both worlds: effectiveness and efficiency. It not only allows you to raise money from more donors on the go; it also allows you to do so almost instantaneously.

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Is Your Donor “Endangered”?

iMarketSmart

Sometimes it’s who you know not what you know. Fortunately for me, my cousin Richard (who I know) is the foremost authority on customer service. He’s got a new book out titled The Endangered Customer: 8 Steps to Guarantee Repeat Business. It’s terrific and most of it directly applies to your nonprofit business. Here are some points I pulled from his book.