Selfish Giving
NOVEMBER 18, 2009
One thing I frequently lament about the cause marketing field is that there just aren’t enough practitioners blogging about their work. After Selfishgiving.com , Causerelatedmarketing.biz and the Cone Blog , the pickings get pretty slim. (Although folks like Steve Drake , Olivia Khalili , Scotty Henderson , Brian Powell , Noland Hoshino and Mike Swenson are certainly great contributors.).
Nonprofit Tech for Good
NOVEMBER 18, 2009
If you are reading this now, then of the world’s 6.8 billion people , you are likely one of the lucky ones. You have Internet access, a computer, a roof over your head, and likely planning some holiday shopping this year. By spending consciously, your consumer power can change the world. Did you know that in the United States more than 70% of holiday gifts end up in the landfill within 6 months?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Agitator
NOVEMBER 23, 2009
Here’s some food for the brain if you have some spare time over the Thanksgiving holiday. Agitator readers outside the US, set it aside for your next long weekend. You won’t raise more money tomorrow from reading this report, but it might help you make better sense of the context in which nonprofit fundraising, organizing and communications will be undertaken during the balance of your career.
Kivi's Nonprofit Communications Blog
NOVEMBER 13, 2009
As you get your online fundraising programs in place and start connecting with people through social media, the liklihood that you will raise money not only within your home state, but in multiple states, goes up. Diversifying your pool of donors is great, but it also comes with some additional legal responsibilities. To help explain all of this in plain English, I asked Tony Martignetti, Esq., the author of Charity Registration: State-by-State Guidelines for Compliance , to provide this guest b
Fundraising Coach
NOVEMBER 3, 2009
Last time, we looked at creating a year-end strategy for fundraising letters. But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter. According to FundRaising Success Magazine : Between 35 percent to 42 percent of online giving happens in November and December each year, and the average gift during the final quarter of the year is significantly higher — $84.51, compared to the average of $67.47 for the other three quarters.
Care2
NOVEMBER 24, 2009
Too often, organizations make the mistake of creating an artificial distinction between online and offline supporters. They ask supporters to make a call or send an email, and once the campaign is over those actions are forgotten. But the continuity of online content empowers you to keep your supporters engaged over a longer period of time, growing them from passive supporters into core activists.
Selfish Giving
NOVEMBER 24, 2009
I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf. Customers also get a copy of the exclusive All You Need Is Love Holiday CD for free.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
NOVEMBER 1, 2009
Handwritten letters … what a concept! I enjoyed this article by Max Kalehoff writing in — of all places — Online Spin! Says Max: "… the growing volume of communications in digital form also drives attention deficit, dehumanization and diminishing returns. It’s a tragedy of the commons when digital innovations, celebrated for their improvement on our interpersonal communications, have the opposite effect.
Kivi's Nonprofit Communications Blog
NOVEMBER 11, 2009
Here’s some great information — a tasty cocktail of mixed links — that I’ve saved to share with you. Fundraising. I was one of 10 guest speaker’s in Gail Perry’s 2009 Year-End Fundraising Strategy Telesummit. It’s full of advice on what you can be doing right now to make sure that you raise as much money as possible in the next 8 weeks.
Fundraising Coach
NOVEMBER 17, 2009
Within the last couple weeks, there was an article about another nonprofit closing. Reading the article, I saw an incredibly common fundraising myth perpetuated. The myth sounds goes something like this: if we only had more businesses and foundation grants, then our funding challenges would be over. Check this quote out: “You really need more corporate-type sponsors and more grants, and those are very difficult things to get when you know you’re running on a bare minimum to begin wit
Nonprofit Marketing Blog
NOVEMBER 17, 2009
Answer? Gratitude. What if your annual report were a Gratitude Report? What if you told stories about what your supporters did rather than trumpeting what you did? It might look like this. This is a real masterpiece of gratitude. And it inspires generosity. How do you tap your inner generous spirit? Here’s your checklist. 1. Give away: Give away everything you can and it will pay off.
Selfish Giving
NOVEMBER 10, 2009
It seems every day more and more nonprofits are asking me if I’m available for training and consulting. I am, as is my whole team (because, as you know, we always do things together). Here’s how you can benefit from our experience. I’d be remiss if I didn’t say that anything I could teach you in a teleconference or in person you could probably learn from reading the five years of posts I’ve blogged on Selfishgiving.com.
Nonprofit Tech for Good
NOVEMBER 6, 2009
I was fortunate enough to get two Google Wave invites last week (thanks to @nonprofitdaily and @donortools ). It’s a good thing because I messed up the first invite and attached it to my personal Gmail account. When in fact, I wanted to attach it to a newly created “NonprofitOrgs&# account, as in nonprofitorgs@gmail.com. Now, I am still figuring out how Google Wave works.
The Agitator
NOVEMBER 4, 2009
A couple of days ago Tom relayed Ken Burnett’s view of what donors and fundraising will be like ten years from now. In brief, technology will put donors more in control of the channels through which we communicate with them…donors will seek greater accountability, transparency and control of how their money is spent and what value it brings…the motivations for giving won’t change much, but the focus and skill of smart and successful fundraisers will have had to change a g
Kivi's Nonprofit Communications Blog
NOVEMBER 2, 2009
There are five spots left in this Wednesday’s Online Fundraising Bootcamp - a special e-clinic limited to just 20 nonprofits. Want to join us? End-of-year fundraising season is upon us. Are you ready to raise as much as you can online? If not, don’t worry. That’s what the Online Fundraising Bootcamp E-Clinic is for. During this three-hour e-clinic (we’ll take two short breaks), you’ll learn about the must-knows and must-dos of the three elements of successful online fundraising today: (1
Fundraising Coach
NOVEMBER 22, 2009
Like so many others in the past few days, I read a great blog post on what twitter lists can say about your personal brand by Jay Baer. He points out that Twitter lists give a unique insight in to what people think of you. As he says, these words they use help tell you “what you are, not what you wish you were.&#. His friend created [link] to help reduce your lists to the words people use to describe you.
Care2
NOVEMBER 4, 2009
A new survey of 38 top nonprofits by Care2 reveals that many of these well known organizations are essentially flunking “Email Marketing 101.&# Perhaps the most damning statistic is that, on average, nonprofits are taking eight whole days to email a response to someone who signs up for their email list. The survey also showed that nonprofits are employing a wide variety of approaches – all over the map, really -- to welcome and cultivate new email subscribers, thereby indicating that
Get Fully Funded
NOVEMBER 10, 2009
Tags: Donor Relations General Fundraising Major Donors nonprofit fundraising.
Nonprofit Tech for Good
NOVEMBER 1, 2009
Twitter’s new Lists are a great way to organize your followers, and with a little intention and a dose of good will, Twitter Lists can also be used to promote your favorite nonprofits and the causes you care about. Here’s how: 1) Create a “Favorite Nonprofits&# List. Lists can say a lot about your character and what’s important to you.
The Agitator
NOVEMBER 29, 2009
Here, from The FLA Group, is a superb paper on how to craft your fundraising case. I wish (for the sake of US readers) I had seen it before the Thanksgiving holiday. I would have insisted that you take it home and memorize it over your "off" days. The basic principles presented in Building a Passionate Case for Support: How to Write a Script in Support of Your Mission are: The needs of the organization are secondary to the prospect’s desires.
Kivi's Nonprofit Communications Blog
NOVEMBER 25, 2009
Santa’s elves help him meet his year-end goals. Need a little help meeting yours? Join us! Registration is free, with a $10 optional donation requested. Haven’t written your end-of-year appeal letter yet? That’s OK. You still have a little time. You can stop worrying about it and relax over the holiday weekend, if you take a minute now to register for my free conference call on Tuesday, December 1 called Procrastinator’s Special: Writing Your Year-End Appeal Letter.
Fundraising Coach
NOVEMBER 24, 2009
As most of you know, I am an avid fan of social media tools like Twitter and Facebook. They don’t replace normal fundraising techniques, but they sure to extend our ability to reach our donors and donor prospects. So this week, I want to tell you about a cool experiment that’s entering its second year: Tweetsgiving. Started during Thanksgiving week here in the USA last year, Tweetgiving was primarily a way to express gratitude.
Care2
NOVEMBER 11, 2009
The Value of an Email. What’s an email worth? Over here at Care2 we get this question a lot. And we should. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. The following is an attempt to address this question, without any presumption that it will provide a definitive answer.
Nonprofit Marketing Blog
NOVEMBER 23, 2009
I just got the following from CARE in my inbox. The subject line “25,000 people will die this Thanksgiving.&# Compare and contrast the email (pictured below) to the other two images. Which made you want to donate? Let me know via comments. I predict it was not #1. Why? 25,000 people dying is a fact that overwhelms, depresses and paralyzes the human psyche.
Nonprofit Tech for Good
NOVEMBER 5, 2009
A few weeks ago I was at a fundraising event that had a silent auction. So many fabulous items had been donated, but unfortunately bidders could only pay in cash or by check. I haven’t had more than $5 in my pocket for years and I can’t even remember the last time I carried a checkbook with me. So, I opted out of the silent auction. My guess is many others did too for the same reason.
The Agitator
NOVEMBER 18, 2009
Yesterday, in our first report on The Agitator’s 2010 Fundraising Plans survey, we commented on the general mood of nonprofit fundraisers as they looked ahead to next year. Our assessment … creeping optimism. We noted that most fundraisers were expecting improvement in new donor prospecting, major gifts, and online giving. Today we’re looking at where fundraisers plan to invest their resources in 2010.
Kivi's Nonprofit Communications Blog
NOVEMBER 9, 2009
I’m planning out the schedule for our webinar series in early 2010 and need your brilliant perspective - really. You know what you need better than I do! What belongs on the schedule, and what doesn’t? Take this quick survey to rate the topics we are already considering, and to tell us what’s missing. The top voter getters will definitely get on the schedule before March.
Fundraising Coach
NOVEMBER 19, 2009
What happens when techie people decide to express their gratitude during Thanksgiving? TweetsGiving of course! Will you join me in tweeting your gratitude? You can find out all about it at: [link]. Be sure to click on the “join us&# link. But hurry, TweetsGiving is only November 24-26! (c) Marc A. Pitman, FundraisingCoach.com. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause.
Care2
NOVEMBER 30, 2009
Conference season is gearing up. With so many conferences to choose from and ranges in ticket prices, it can be overwhelming to decide which conferences to attend. Here's Frogloop's top four picks for the next few months. 1. Organizing 2.0. If you work in the labor or the community organizing world, your mission is to meet your constituents when and where they need you.
Get Fully Funded
NOVEMBER 13, 2009
There’s an ad in the new issue of Fundraising Success magazine that caught my eye. It says “Listening is the new fundraising.&# I don’t know about you, but I’ve known listening was important for years. When it comes to building relationships, which is what fundraising is all about, listening is key. . One of the most important skills you can develop as a Fundraiser is your ability to listen well.
Nonprofit Tech for Good
NOVEMBER 11, 2009
Designed in Dreamweaver and updated weekly, Nonprofit Tech 2.0 has launched a mobile Website for those who like to read Nonprofit Tech 2.0 on the go. The URL is: www.nonprofitorgs.mobi. The design is intentionally very simple so it’s easy to read on smartphones and mobile phones. The mobile web’s growth is exploding as well as the use of social networking sites on the mobile devices.
The Agitator
NOVEMBER 17, 2009
Today we’re giving the first of three topline reports on our just-concluded survey on nonprofit fundraisers’ 2010 fundraising plans. More tomorrow and Friday. Thanks to the 235 fundraisers who participated. We’ll start with the general mood and expectations. We asked a broad question: "Looking ahead, do you expect to raise more money in 2010 than in 2009?
Nonprofit Marketing Blog
NOVEMBER 4, 2009
We just had a happy moment at my job. In a sign of the steady growth in online giving, even amid the recent recession, Network for Good has now processed over $300 million in online donations to more than 50,000 charities since we got started. This year, we’ve distributed money to 60% more charities than last year. The average Network for Good nonprofit is raising the same dollar amounts as in 2008, through more, smaller gifts.
Fundraising Coach
NOVEMBER 7, 2009
One of the privileges of working in philanthropy is seeing people rise to the challenge when tragedy strikes. Yesterday, this email came across an email list for those of us involved in AHP, the Association for Healthcare Philanthropy. Neil gave me permission to share it on my blog: AHP Colleagues: Please remember those who lost lives and were injured in yesterday’s massacre at Fort Hood.
Care2
NOVEMBER 27, 2009
There are tons of apps on the market today, but finding useful ones for nonprofit can be a challenge. No worries though - because Care2's Frogloop found four great apps that nonprofits can benefit from. Threadsy: If you are a multi-tasker that likes to track your email and social media streams in one central space then you will love Threadsy. In a nutshell, this dashboard streams Facebook, Twitter, Instant Messaging, and email.
Getting Attention
NOVEMBER 2, 2009
I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently. Here's the problem we were helping participants to solve: The daily volume of content and conversations created in social media channels – blogs, Facebook, Twitter and more – is huge, and growing exponentially.
Get Fully Funded
NOVEMBER 30, 2009
Sometimes you just don’t know how you impact someone’s life. The work of your nonprofit is important. Don’t forget that. You never know when a kind word, a smile, or a warm handshake is just what someone needs. Recently, my daughter had a friend over for dinner. This is actually pretty common – we have various teenagers at our house on a regular basis.
Expert insights. Personalized for you.
203 
Let's personalize your content